WTF Are You Doing To My Oceans?
by Adriano Batista
Following the announcement of Pharrell Williams’ co-ownership earlier this month, G-Star RAW and Pharrell launch the RAW for the Oceans collection for Spring/Summer 2016.
As the first global denim brand to use recycled ocean plastic in its clothing, G-Star RAW, through its partnership with Bionic Yarn, has transformed over 2 million single use plastic containers collected from ocean shorelines around the world into RAW for the Oceans clothing.
With this partnership, G-Star further demonstrates its commitment to sustainability as a condition for doing business. 20% of all clothing it now produces contains sustainable materials. That’s one fifth of its entire collection.
“RAW for the Oceans is a purpose made into a clothing line.” explains Pharrell Williams; Co-designer of the collection, creative director of Bionic Yarn, and now co-owner of G-Star RAW.
More than just a collection, RAW for the Oceans is a manifesto to raise awareness of the serious plastic pollution problem affecting the world’s oceans today.
For Spring/Summer 2016, the collection’s slogan WTF are you doing to my oceans? is a direct challenge to the consumer. Using the clothing to communicate, we are reminded of street propaganda written on the world’s urban walls.
The question is posed on a range of unisex t-shirts, sweats and denims. The seasonal must haves are Japanese workwear-inspired ¾ length kimonos and overcoats and to celebrate the 20th anniversary of G-Star’s iconic 3D constructed Elwood jean, Pharrell has co-designed a Limited Edition 5620 Elwood in Bionic Yarn which will drop in store on 23th February.
www.g-star.com
Opening Ceremony: Colegio de Música
Xavi Reyes Fall/Winter 2016
Oakley is taking its expertise from extreme sports to outer space.
There’s something raw and electric in Last Exit on Bethnal, the new collaborative project between London producer/DJ Hannah Holland and filmmaker/photographer Lydia Garnett.
JIL SANDER backed the production of a seven-track EP and the Hamburg-shot music video for the song “Wanderlust”.
Balenciaga’s Winter 2025 campaign strips away polish in favor of something more intriguing: real moments in real spaces.
Marine Serre unveiled the first chapter of its “Heads or Tails” campaign, captured by the lens of Julia et Vincent.
Thirty students from fashion schools across Europe will gather in Barcelona this November to tackle one of the industry’s biggest challenges: waste.
The Phantom of the Opera has chosen his designer. Nicola Formichetti has been appointed Director of Masks for Masquerade, the new immersive Phantom experience coming to New York.
MM6 Maison Margiela and Dr. Martens are teaming up again, this time with a capsule that twists classic Docs into something fresh.
Kwir Nou Éxist project, a photo installation conceived by model, actress and activist Raya Martigny and her partner Edouard Richard, is now on view until July 25 in the iconic Tuileries Garden in Paris.
The legacy of Virgil Abloh will soon be celebrated at the Grand Palais in Paris with an exhibition developed in collaboration with Nike.
MODUS VIVENDI’s latest swimwear collection is made for days in the sun, with pieces that catch the eye without costing the earth.
Liam Goofy at Two Managment photographed by Martina Moreno and styled by Marta Ros, in exclusive for Fucking Young! Online.
BIMBA Y LOLA has introduced its new DOG LOVERS COLLECTION, a capsule line celebrating dogs and their owners.
Nanushka’s Pre-Spring 2026 collection, Reflections, takes cues from Austrian thinker Rudolf Steiner’s belief that spirit and material are inseparable.
The wait and speculation are over. Almost a month after Francesco Risso’s departure, Marni now has a new Creative Director: Belgian designer Meryll Rogge.
Spanish-Nigerian designer Wekaforé Jibril has made history with the opening of his first standalone boutique in Barcelona, becoming the first Black designer to establish a flagship store in Spain.
“It’s an honour to work with Burberry,” Wu said. “The brand’s dedication to its heritage and innovation results in pieces that never fail to amaze. I look forward to discovering what we’ll create together.”
ICECREAM EU has teamed up with END. to launch a special capsule collection celebrating END.’s 20th anniversary.
Harrison Sheehan photographed and styled by Carlos Venegas, in exclusive for Fucking Young! Online.
The Studio Archive is a new series releasing original Polaroids taken by the founder of Dominic Albano Collection.
C2H4® is slowing down. Instead of chasing seasons, their R011 Collection is built to last: one carefully crafted lineup per year, designed to stay relevant long after the trends fade.
We had the opportunity to chat with Martin about the great skincare reset and what we can learn from Danish clean beauty.
HAIKURE’s SS26 collection, Come As You Are, is for people who want to feel good without the effort, who wear clothes that fit their lives, not the other way around.
Daniel Solano captured by the lens of Arthur Coelho and styled by Dana Fracalossi, in exclusive for Fucking Young! Online.
For his second couture show closing Haute Couture Week, Kevin Germanier chose to have fun.
Glass Cypress’s Spring/Summer 2026 collection, The Ones Who Flee, is a meditation on movement, not just physical escape, but the deeper act of resisting what binds us.
For Oakley, it’s been five decades of innovation, turning science into design, and refusing to blend in.
Alan Crocetti’s latest collection, Hard Core Fantasy, is a deeply personal exploration of identity, desire, and self-protection through jewelry.
Francisco Terra’s 15th-anniversary collection for Maldito is a midnight ride through memory, a fever dream of teenage longing stitched into lace and rhinestones.
