WOOYOUNGMI has unveiled its 2024 Spring/Summer collection campaign, captured by the lens of Mathieu Rainaud.

The SS24 collection was inspired by the natural beauty and cultural heritage of Jeju Island. A narrative journey that explores the fusion of Korean and Western elements in the brand’s signature style. The campaign highlights the details and textures of the garments.

Photographer: @mathieu.rainaud
Stylist: @jackborkett
Production: @eyesightgroup
Hair: @garygillhair @streetersagency
Makeup: @lynseyalexander @jollycollective
Casting: @angusctmunro @a.m.c.casting
Models: @indiana.vts @jbaiboon