Winners of the 37th International Hyères Festival of Fashion, Photography and Accessories
by Gabriel Córdoba Acosta
The international fashion, photography, and accessories festival Hyères, recognized as the oldest fashion competition aimed at young people, held its 37th edition this weekend, where we were able to see the proposals of all the participants and, above all, discover who the winners were.
Villa Noailles, once again this year, was the place chosen to celebrate for almost four days the festival founded by Jean-Pierre Blanc and presided over by Pascale Mussard, which since 1986 has been promoting and supporting international young fashion design and since 1997 there has also been a competition for emerging photographers. In addition to these disciplines and since 2016, young accessory designers have also entered the competition.
Glenn Martens, chairman of the jury together with other members such as Christa Bösch and Cosima Gadient (Ottolinger designers), Max Colombie, and Ursina Gysi, evaluated the entries and awarded the competing designers with grants from the festival partners, who, together with the festival, undertake to provide long-term support and practical assistance from the selection phase and for a period of two years in various domains: financing, production, workmanship, materials, production, legal, media, exhibitions, workshops, and residencies.
Discover below the winners of the 37th edition of the Hyères International Festival of Fashion, Photography and Accessories:
FASHION COMPETITION
GRAND PRIX OF THE JURY PREMIÈRE VISION:
JENNY HYTÖNEN – Finland – Unisex
THE LE19M MÉTIERS D’ART PRIZE:
VALENTIN LESSNER – Germany – MONTEX
MERCEDES-BENZ SUSTAINABILITY PRIZE:
VALENTIN LESSNER – Germany
L’ATELIER DES MATIÈRES PRIZE:
SINI SAAVALA – Finland
PUBLIC PRIZE – CITY OF HYÈRES:
JENNY HYTÖNEN – Finland – Unisex
PHOTOGRAPHY COMPETITION
GRAND PRIX OF THE PHOTOGRAPHY JURY:
RALA CHOI – South Korea – Her
SPECIAL MENTION OF THE PHOTOGRAPHY JURY:
ADELINE CARE – France – Aithō, je brûle
AMERICAN VINTAGE PHOTOGRAPHY PRIZE:
CHIRON DUONG – Vietnam
PUBLIC PRIZE – CITY OF HYÈRES:
RALA CHOI – South Korea – Her
ACCESSORIES COMPETITION
GRAND PRIX OF THE ACCESSORIES JURY:
JOSHUA CANNONE – France Static – Bags
HERMÈS FASHION ACCESSORIES PRIZE:
LOLA MOSSINO & INDRA EUDARIC – France
PUBLIC PRIZE – CITY OF HYÈRES:
LOLA MOSSINO & INDRA EUDARIC – France
Our photographer Marc Medina, went backstage to capture the menswear collections. Take a look below:
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Winners of the 37th International Hyères Festival of Fashion, Photography and Accessories
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LOEWE Perfumes has introduced the sixth fragrance in its Elixirs collection.
Spanning 400 square meters across two levels, the space houses the largest sauna in France, over 60 square meters conceived as a sensory environment.
GUESS JEANS has released a new capsule collection with Borussia Dortmund, bringing the German club’s black and yellow identity into the brand’s denim universe.
Marking the brand’s 10-year anniversary, SITUATIONIST enters the Paris Fashion Week calendar with their Fall/Winter 26/27 show.
Caster Willmott shot by Aitor Santomé and styled with archive pieces from Alec Bizby, in exclusive for Fucking Young! Online.
The new ARNODEFRANCE collection is called “Silence Taught Me Violence.” After last year’s debut shows in Paris and the push to articulate the label’s identity to a wider audience, founder Arno has pulled the volume down. The… »
Ami Paris has expanded its Mirage sneaker collection with new models joining the pairs introduced last season.
David, Ryan, Seorin, Tyler, Tom and Jonah captured by the lens of Schaël Marcéus, in exclusive for Fucking Young! Online.
The two brands have unveiled their second footwear collaboration, the GEL-QUANTUM™ 360 I.
The collection carries that Dsquared2 mix: confidence, a bit of edge, urban energy with a nod to sex appeal.
Through intimate portraits of friends, Javier González de Castejón transforms vulnerability into connection. Bodies appear not as something to expose, but as something that holds stories, trust and shared time.
Burberry has released a new capsule collection created with the Royal Collection Trust, the department of the Royal Household that looks after the official art collection.
FOOTDISTRICT has teamed up with New Balance on an editorial project built around the new ABZORB 1890 silhouette.
Denis Jovanovic at Tank Agency photographed and styled by Matt Dortomb, in exclusive for Fucking Young! Online.
The brand launched a global “Off The Wall” campaign centered on the shoe that started it all and the people who have always shaped its meaning.
Photographer Danielle Sinai Shvadron captured an intimate look behind the scenes as the brand stepped back into the spotlight.
Michael Rider showed a confident third collection for the house of CELINE staged at the Institut de France during Paris Fashion Week.
Laskaar has a new single out. The artist closes the chapter of his album TRANSFORMA with a new single, “Materialista,” and it sounds nothing like where he started.
For the first time, the brand ventures into spring and summer with its SS26 collection, extending its reach beyond frozen frontiers.
Hyunjin, a member of Stray Kids, will front campaigns for both GUESS and GUESS JEANS starting this month.
The two brands have teamed up for the first time in six years to mark BEAMS’ 50th anniversary and the reopening of its Harajuku store.
The exhibition opens March 15, 2026 at the Oscar Niemeyer Auditorium at Château La Coste and runs through June 21.
SAINT LAURENT RIVE DROITE Paris will exhibit a selection of paintings by Yvonne Robert starting March 12, with Anthony Vaccarello curating the show.
This is the second CASA LOEWE in the city, and it spans two floors covering 405 square meters.
Guinness and JW Anderson are back with a second collaboration. The new collection follows their 2024 debut and expands significantly, moving from four pieces to 17.
Zadig&Voltaire returned to the Paris runway with their FW26 collection, marking Creative Director Dan Sablon’s debut for the house.
The new collaboration, called the Walter Pak’r, arrives this month in three colors: Orange, Blue and Military Green.
The collection is called “Dance of Jade,” and it takes inspiration from the Tang dynasty.
Ruben photographed by Maksym Bogdanov and styled by Agustin Espinosa, in exclusive for Fucking Young! Online.
Take a look at Trashy Clothing’s FW26 backstage, captured by the lens of Ching-Fan Yang at the Institut du Monde Arabe during Paris Fashion Week.
