Winners of the 37th International Hyères Festival of Fashion, Photography and Accessories
by Gabriel Córdoba Acosta
The international fashion, photography, and accessories festival Hyères, recognized as the oldest fashion competition aimed at young people, held its 37th edition this weekend, where we were able to see the proposals of all the participants and, above all, discover who the winners were.
Villa Noailles, once again this year, was the place chosen to celebrate for almost four days the festival founded by Jean-Pierre Blanc and presided over by Pascale Mussard, which since 1986 has been promoting and supporting international young fashion design and since 1997 there has also been a competition for emerging photographers. In addition to these disciplines and since 2016, young accessory designers have also entered the competition.
Glenn Martens, chairman of the jury together with other members such as Christa Bösch and Cosima Gadient (Ottolinger designers), Max Colombie, and Ursina Gysi, evaluated the entries and awarded the competing designers with grants from the festival partners, who, together with the festival, undertake to provide long-term support and practical assistance from the selection phase and for a period of two years in various domains: financing, production, workmanship, materials, production, legal, media, exhibitions, workshops, and residencies.
Discover below the winners of the 37th edition of the Hyères International Festival of Fashion, Photography and Accessories:
FASHION COMPETITION
GRAND PRIX OF THE JURY PREMIÈRE VISION:
JENNY HYTÖNEN – Finland – Unisex
THE LE19M MÉTIERS D’ART PRIZE:
VALENTIN LESSNER – Germany – MONTEX
MERCEDES-BENZ SUSTAINABILITY PRIZE:
VALENTIN LESSNER – Germany
L’ATELIER DES MATIÈRES PRIZE:
SINI SAAVALA – Finland
PUBLIC PRIZE – CITY OF HYÈRES:
JENNY HYTÖNEN – Finland – Unisex
PHOTOGRAPHY COMPETITION
GRAND PRIX OF THE PHOTOGRAPHY JURY:
RALA CHOI – South Korea – Her
SPECIAL MENTION OF THE PHOTOGRAPHY JURY:
ADELINE CARE – France – Aithō, je brûle
AMERICAN VINTAGE PHOTOGRAPHY PRIZE:
CHIRON DUONG – Vietnam
PUBLIC PRIZE – CITY OF HYÈRES:
RALA CHOI – South Korea – Her
ACCESSORIES COMPETITION
GRAND PRIX OF THE ACCESSORIES JURY:
JOSHUA CANNONE – France Static – Bags
HERMÈS FASHION ACCESSORIES PRIZE:
LOLA MOSSINO & INDRA EUDARIC – France
PUBLIC PRIZE – CITY OF HYÈRES:
LOLA MOSSINO & INDRA EUDARIC – France
Our photographer Marc Medina, went backstage to capture the menswear collections. Take a look below:



























































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Winners of the 37th International Hyères Festival of Fashion, Photography and Accessories
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BERSHKA presents a new chapter of its SERIES line, titled “Own Your Power.”
With JALEO, presented at 080 Barcelona Fashion, the designer takes a decisive step forward. The collection feels like a homecoming and a declaration at once.
In a restored 1906 mansion, Soho House opens its third Barcelona address, bringing together heritage, art, and wellbeing.
The Parisian brand Drôle de Monsieur is entering the world of fine jewelry through a collaboration with the American designer David Perry.
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Pull&Bear chose a significant moment to launch its new collaboration. The brand presented its capsule collection with the American streetwear label PLEASURES at the Centre Pompidou in Paris.
Somewhere between the sea and the city, the brand PANTALON created its TUNA collection.
The party was supposed to last forever. This is the faith that pulses through Christian Stemmler’s photobook, “ANFANG/BEGINNING: BERLIN 1994–99”.
Kokoshkin Vladislav photographed by Marie Schuldigen and styled by Zakharieva Anna, in exclusive for Fucking Young! Online.
For Halloween, the brand GENZERO has reimagined its signature Doberman hat.
Gentle Monster has opened its first flagship store in continental Europe, located in the historic Le Marais district of Paris.
Dr. Martens presents the QUBIST, a new collection that redefines the brand’s approach to comfort.
Palaye Royale is one of those groups capable of dissolving distance, of turning music into a bridge of time and emotion.
This partnership is part of MR PORTER’s Health In Mind initiative, which focuses on men’s mental health.
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JW Anderson has launched a new campaign for its Loafer Bag, starring the actor John Malkovich.
Glass Cypress unveils the lookbook for its Fall/Winter 2025 collection, titled “SOMETHING IN THE WAY.”
Études Studio unveiled the lookbook for its Fall/Winter 2025 collection, shot by Erik Gustafsson and styled by Pau Avia.
Salomon and the Latin Grammy-winning artist FERXXO have launched a new sneaker, the XT-Pathway 2 FERXXO.
Dominik Datko and Maciej Poplonyk photographed by Arthur Iskandarov and styled by Egor Telenchenko, in exclusive for Fucking Young! Online.
Burberry is celebrating its iconic Check scarf with a new portrait series. It features friends of the house, including Olivia Colman, Liu Wen, and Tyson Beckford.
Solomon Fox moves between worlds, Harvard and Hollywood, viral memes and soft bedroom beats, eighty acres of Virginia quiet, and the digital noise of now.
Designed with the architecture firm Sybarite, the space is called Marine Serre Hannam House.
Intodusk is a New York brand founded by Dustin Hellinger and Veska Naratama.
The arrival of Tame Impala’s new album “Deadbeat” is nothing short of a warm welcome back into the universe of creative sonic exploration that the Australian mastermind Kevin Parker has been charting since the project began.
“Ghosts” is an ambitious show that invites visitors into a world of apparitions, uncertainty, and things that linger between life and death.
Maison Margiela is entering the world of residential living. The house has launched Maison Margiela Residences, its first project dedicated to creating a living environment.
On ‘Snowdome’, Wayne Snow distills identity into sound, freezing fleeting emotions, dissolving time, and revealing raw truth beneath digital facades.
For Fall/Winter 2025, Carhartt WIP has collaborated with fashion designer Nicholas Daley on a 13-piece capsule collection.