Moncler’s new campaign brings together two lifelong friends: Al Pacino and Robert De Niro. This is their first shared campaign, a cinematic expression of friendship and human connection.

For over seventy years, Moncler has been linked to warmth. The brand began in the mountains in 1952, made to protect people from the cold. But for Moncler, warmth was never just about the outside.

This idea is the heart of their new global statement: Warmer Together. The campaign suggests that true warmth is not found in a jacket. It comes from within. It is the warmth of showing up for someone, of looking out for each other, of staying close even in the coldest places. Moncler stands for this kind of connection. The message is woven into the brand, a quiet promise that we are better when we are closer.

The Chairman of Moncler, Remo Ruffini, explains that while the brand is known for winter jackets, he has always felt it represents something deeper: love and a sense of togetherness. He says that Pacino and De Niro, through their long friendship, embody what Moncler truly stands for.

The campaign was shot in New York by the photographer Platon. It features black-and-white images and short films focused on themes of Friendship, Respect, and Trust. The bond between the two men is clear; each one’s presence lifts the other.

Check it out below: