Vivobarefoot’s Call to “Free Your Feet”
by Adriano Batista
Vivobarefoot has launched a new campaign called “Free Your Feet.” It is a call to action. The brand asks us to move away from the artificial comforts of modern shoes, which it says weaken our bodies and disconnect us from the natural world.
The campaign makes a clear argument. It suggests that footwear lost its way. Shoes became rigid and narrow. Thick, cushioned soles separated our feet from the ground. Over time, this has led to constrained feet and a loss of natural movement. The brand points out that while humans are born with mostly healthy feet, a large majority develop problems, often due to the shoes they wear.
Vivobarefoot creates footwear designed to work with our natural evolution. Their shoes have thin, flexible soles that restore our sensory connection to the ground. This design, they note, can increase foot strength significantly in a short time.
The founder, Galahad Clark, states, “You were made to feel everything.” The idea is that freeing your feet can awaken your body and your mind. “When you free your feet, you free your whole self,” he says. “We’re not meant to live inside boxes — not for our bodies, not for our minds, and not for our feet.”
The campaign extends beyond personal health. It also addresses the planet. With over 20 billion pairs of shoes produced each year, most ending up in landfill, the call to “act with intention” is also a call for more sustainable choices.
Check out the campaign images below:
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