Canadian design studio Vitaly unveiled their brand new “GLYPH” logo along with the launch of their spring collection.

“GLYPH” is a word used to describe both ancient pictographs and modern computer characters—a timeless symbol that conveys meaning without words. The Glyph is a symbol of Vitaly’s future—one that is genderless, inclusive, and sustainably produced with 100% recycled stainless steel.

Take a look at the campaign below:

Shop the new collection HERE!