Versus Versace – The Rebel Heart of the Digital World
by Adriano Batista
Versus Versace is a label reborn for the internet generation: the rebel heart of the digital world. Since its inception, Versus has been a label that captures the rock ‘n’ roll spirit of Versace. In the 21st century, the Versus Versace rebel community live their lives online.
The new Versus Versace takes the Versace icons – print, glamour, leather, denim – and remixes them to create fresh and bold statements. The immediacy of the internet demands a revolution in fashion. Versus Versace debuts its styles online, which are then immediately available to buy. Alongside the core range, designers are invited to create special capsule collections. Now it is Anthony Vaccarello, one of the world’s most exciting young designers. Versus Versace events are more than just shows. Cultural communities gather to see live bands and DJs perform as the latest collection is revealed.
The entire show will be streamed live so the whole world can join in the energy. And, for the first time ever, the Anthony Vaccarello x Versus Versace show includes the Versus’ first truly shoppable catwalk on www.versusversace.com
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