Upcycling Finally Affordable with Upcycle Solution’s First Drop
by Anna Barr
Maroussia Rebecq, founder of Andrea Crews, now in the Artistic Direction of Upcycle Solution (Powered by Veepee) puts creation at the service of eco-circularity by giving new life to unsold items from Veepee’s partner brands. Upcycle Solution is the textile laboratory that Maroussia has been developing for a few months with Veepee, an e-commerce giant, and specialist in destocking. US is a generative platform for concrete and creative solutions through upcycling, a practice that Maroussia has been developing for more than 20 years.
The first drop of these exclusive and artisanal pieces will be presented from October 19 to 23 during Paris Internationale. For this drop, Maroussia reinvents the everyday wardrobe: the iconic white t-shirt, the solid jeans, or even the ultra-comfortable bomber jacket. All these pieces, unique, and original, are imagined and made by hand, in the workshop located in Plaine Saint-Denis in the heart of the Veepee campus. Upcycle Solution uses a second-hand material that cannot go further in the commercial chain because it has been too damaged over time and has no or any more value on the market until US laboratory created new fabrics from jersey, denim, poplin, and sportswear. The shapes are unisex and timeless.
US pieces ARE accessible luxury. The price of the pieces is calculated transparently, according to the time spent on each of them, to enhance the craftsmanship, handmade, but also to allow access to these unique pieces to the greatest number. With each drop, a t-shirt in collaboration with an artist will be screen printed in the US workshop and sold from 35 euros.
Take a look below:
Wonderland
ALEXANDRA MOURA Spring/Summer 2023
actual
Upcycling Finally Affordable with Upcycle Solution’s First Drop
previous
Wonderland
next
ALEXANDRA MOURA Spring/Summer 2023
Patta’s new Fall/Winter collection draws its colors from the city.
In fashion, a good collaboration is more than just a product drop. It’s a conversation. The new capsule from Zadig & Voltaire and EGONLAB is exactly that.
Offset is stepping into a new chapter, and this time, he’s doing it under his real name.
Calvin Klein has launched its Fall 2025 denim campaign, and it stars SEVENTEEN’s Mingyu.
This August Bank Holiday weekend, something important is happening in Newcastle. Side Gallery is holding a print sale called 50×50.
AMIRI’s new campaign builds a world. For Fall/Winter 2025, the brand creates a pure fantasy of Hollywood, a city made of light, shadow, and memory.
Drôle de Monsieur has opened its first Asian flagship. It’s right in the heart of Seoul’s futuristic retail scene, inside The Hyundai Seoul department store.
Are you ready for the ride? Carne Bollente and Simons invite you to the Carne Ranch, an exclusive collaboration that captures the spirit of the Wild West and gives it a playful twist.
Aidan Glass captured by the lens of Keyr Castro and styled by Joel Sebastian, in exclusive for Fucking Young! Online.
This fall, Alpha Industries teams up with No Problemo (the offbeat sub-label from Aries) to put a fresh spin on the classic MA-1 bomber.
Desigual and BOTTER have joined forces to create High Tides, a collection that combines the Caribbean spirit of BOTTER with Desigual’s Mediterranean roots.
Check out this new video by ALEXAN, shot in Paris in exclusive for Fucking Young! Online.
Tennis style gets a fresh perspective with Y-3’s latest high-performance collection, merging athletic function with avant-garde design.
This capsule is about the beauty of daily life, shaped by the free, easy feeling of the 1970s Mediterranean coast.
After a successful first collaboration in 2024, the festival teams up again with The Queer Archive, an international art collective, to spotlight queer creativity in all its forms.
The PUMA’s H-Street is the star in this new Fucking Young! editorial, starring Duot and Valera photographed by Noah Pharrell and styled by Elisa Sanz.
The “DUALITY” collection by A Sinner in Pearls isn’t about choosing sides but about holding two truths at once.
Santino Calvani, Bigoa Biel, Christian de Putron and Micah Walk shot by Julia Godoy and styled by Agustina Rey Francos, in exclusive for Fucking Young! Online.
The collection pulls from Tommy’s archives, mixing nautical vibes with technical upgrades.
Stig Lübben at KULT MODELS Germany photographed by Fred Elfeld and styled by Nawid Qureischi, in exclusive for Fucking Young! Online.
There’s something quietly special about hobbies, those small rituals that give us space to breathe, to focus, and to connect with something real. Forét’s FW25 collection, Hobby Market, is a love letter to those moments.
Saint Laurent Rive Droite just teamed up with award-winning hearing protection brand Hears to drop a limited-edition pair of earplugs that combine luxury design with acoustic innovation.
Dylan Wrona photographed and styled by Keyr Castro, in exclusive for Fucking Young! Online.
Ilona Staller, better known as Cicciolina, is turning up the heat this Ferragosto with a limited-edition T-shirt series.
Salomon’s XT-Whisper Void is a shoe built for movement, but made for personality.
It’s the bag you put inside another bag or the one you stuff full of everything else. It doesn’t care what it carries; it’s built to hold whatever you throw at it.
Jhona Burjack photographed by Gustavo Zylbersztajn and styled by Thiago Biagi, in exclusive for Fucking Young! Online.
Carhartt WIP’s Fall/Winter 2025 collection keeps the brand’s rugged workwear spirit while mixing in fresh elements.
Billionaire Boys Club’s second drop for Fall/Winter 2025 is a celebration of Jamaican sound system culture.
“MiMa is first and foremost a space for discovery and inspiration. That was a core idea from the very beginning, both in the way we curated the selection and in how we designed the space itself.”
