Upcycling Finally Affordable with Upcycle Solution’s First Drop
by Anna Barr
Maroussia Rebecq, founder of Andrea Crews, now in the Artistic Direction of Upcycle Solution (Powered by Veepee) puts creation at the service of eco-circularity by giving new life to unsold items from Veepee’s partner brands. Upcycle Solution is the textile laboratory that Maroussia has been developing for a few months with Veepee, an e-commerce giant, and specialist in destocking. US is a generative platform for concrete and creative solutions through upcycling, a practice that Maroussia has been developing for more than 20 years.
The first drop of these exclusive and artisanal pieces will be presented from October 19 to 23 during Paris Internationale. For this drop, Maroussia reinvents the everyday wardrobe: the iconic white t-shirt, the solid jeans, or even the ultra-comfortable bomber jacket. All these pieces, unique, and original, are imagined and made by hand, in the workshop located in Plaine Saint-Denis in the heart of the Veepee campus. Upcycle Solution uses a second-hand material that cannot go further in the commercial chain because it has been too damaged over time and has no or any more value on the market until US laboratory created new fabrics from jersey, denim, poplin, and sportswear. The shapes are unisex and timeless.
US pieces ARE accessible luxury. The price of the pieces is calculated transparently, according to the time spent on each of them, to enhance the craftsmanship, handmade, but also to allow access to these unique pieces to the greatest number. With each drop, a t-shirt in collaboration with an artist will be screen printed in the US workshop and sold from 35 euros.
Take a look below:
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ALEXANDRA MOURA Spring/Summer 2023
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Upcycling Finally Affordable with Upcycle Solution’s First Drop
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ALEXANDRA MOURA Spring/Summer 2023
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