Untitlab® Helix Swift Trek Campaign
by Gabriel Córdoba Acosta
Specialist footwear brand Untitlab® has recently unveiled the advertising campaign for one of its signature models, the Helix Swift Trek.
The shoe features a dynamic, freedom-evoking design, innovative shape and details, a textured microfiber stippled and lined with soft, breathable fabric that makes it waterproof, an integrated Vibram® #825K Safe Run sole technology, and accompanying laces that offer a new level of height and comfort and echo the exploration, adventure, and boundary-pushing themes of the Swift Trek series. Several other details complement the shoe.
As for the campaign, it was created by Buenos Aires-based artist and designer Nikolai, and in the images that make up the launch, the artist plays with simple domestic objects and phenomena to create surrealist works that allow one to rethink one’s own experiences and see the familiar in a new light. This series reflects the mixture of typical and routine experiences of any person with the eroticism of shoes, which are an integral part of everyday life.
Check out the images from the Untitlab® Helix Swift Trek campaign below:
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