untitlab® FW25 Campaign
by Adriano Batista
untitlab®’s Fall/Winter 2025 campaign, titled “THE TRADE,” follows a figure moving through East London. He exists between categories, neither strictly a worker nor a lover. He is aware of being watched, but he refuses to be fixed into a single identity. The campaign examines how masculinity is formed and understood through clothing, environment, and the act of looking. The body is shown not as a simple object for display, but as a structure that shows how labor, costume, and desire imprint themselves on the urban landscape.
The footwear is designed as an extension of this dynamic. Bold colors and materials are combined with classic shapes, suggesting a sense of freedom within the city. A new style, the Belts Clogs Boots, reinterprets the snow boot with a thin outsole for agility and a foldable shaft. The Swift Trek Vintage Racing Boots use a retro aesthetic, while the Reel Fisherman boot appears in a bright gold, projecting a more forward-looking attitude.
Completing the collection is the PuppyBear Keyring, which extends the brand’s dog-head motif. It introduces a quirky humor into daily life. Together, the pieces aim to energize the winter season with distinctive accessories that open up new possibilities for personal expression.
Check it out below:
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