Twist: GOOMHEO SS25 Collection
by Adriano Batista
GOOMHEO‘s Spring/Summer 2025 collection, “Twist,” is a fun and playful take on modern urban fashion. Inspired by the designer’s early work, the collection features signature elements like swaddled torsos and layered details.
The lookbook, shot by Thue Nørgaard and styled by Gerry O’Kane, captures the essence of the collection. Set in urban parks, the imagery features DIY setups and gritty details, creating a cool and unconventional backdrop.
The collection is designed to be adaptable, with pieces that can be customized and styled in different ways. The garments feature a muted overdyed palette and playful details like knotted shoulders and calves. The jersey pieces are particularly eye-catching, with ruched details and a range of colors. The collection also includes cotton two-pieces, featuring bloomer-skirt hybrids and midi culottes paired with the label’s signature stomper boots. Plisséd jean jackets take the spotlight, alongside high-rise shorts and straight-cut jeans. The collection also includes athletic pieces like moto skin tights and basketball v-necks, paired with bedazzled bottoms or cycling shorts.
Check it out below:
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