Travis Scott Joins Oakley as Chief Visionary to Shape the Brand’s Future
by Adriano Batista
Oakley has named Travis Scott its first-ever Chief Visionary, cementing a long-term partnership that will reshape the brand’s creative direction. Scott, who has been wearing Oakley sunglasses and gear throughout his Circus Maximus tour, will now work directly with the company to shape new designs, campaigns, and products.
The partnership brings together Scott’s creative team at Cactus Jack and Oakley’s designers to rework classic pieces, develop fresh eyewear and apparel, and introduce new co-branded collections. Over the past few years, Scott’s use of Oakley’s gear on stage has helped reignite interest in the brand, blending its technical aesthetic with his own vision.
“I’m inspired by everything they say is impossible. It’s about challenging culture and reimagining ideas to see how far we can go,” says Travis Scott. “Oakley’s design is on another level, and I had to be part of it. We’re creating something that bridges legacy and the future and this is just the beginning.”
To celebrate the partnership, Oakley and Scott are releasing three limited “Day Zero” items, including a set of posters and two clothing pieces, available now on his website. More projects are on the way.
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