Tommy Hilfiger and Vevo, the world’s leading music network, present the Fall 2021 TOMMY JEANS campaign, called “Less Buzz, More Music”, that bets on the power of music to escape the constant noise that our hyperconnected news subjects us to from the news or social networks.
The campaign takes as its starting point Tommy Hilfiger’s passion for music and the collaborations that he has developed since the 1990s. Inspired by this legacy, the campaign injects the most avant-garde street style into Vevo’s most powerful musical content. The campaign features live performances by artists Ray Blk and Big Zuu, created for ROUNDS, Vevo’s original content series.
Ray Blk, born in Nigeria with the name Rita Ekwere, is a 26-year-old artist based in the United Kingdom, who does not shy away from difficult topics, be it about domestic violence or the personal obstacles she has encountered as a black woman in the industry. London-based rap grime artist Big Zuu, full name Zuhair Hussain, goes for Afro-beats to tell the truth about himself and motivate his audience to do the same.
Giving visibility to the growing hip-hop, rap and R&B scene in Europe, ROUNDS is a series of live performances by emerging and established musicians, recorded in 360º portrait videos. To maximize its impact, the “Less Buzz, More Music” campaign will be amplified through content segmented by musical style across Vevo’s extensive Connected TV (CTV) network.
The TOMMY JEANS Fall 2021 campaign is committed to coats and jackets reimagining the most urban models, but being faithful to the culture from which it emerged. The campaign features the garments these artists identify with the most: sustainable puffer jackets and coats with bold color finishes and silhouettes with an irreverent twist. These garments are made from 100% recycled denim to reduce waste, water and energy consumption, and are made with 100% organic cotton and recycled fabrics.
Drôle de Monsieur has opened its first Asian flagship. It’s right in the heart of Seoul’s futuristic retail scene, inside The Hyundai Seoul department store.
Are you ready for the ride? Carne Bollente and Simons invite you to the Carne Ranch, an exclusive collaboration that captures the spirit of the Wild West and gives it a playful twist.
Desigual and BOTTER have joined forces to create High Tides, a collection that combines the Caribbean spirit of BOTTER with Desigual’s Mediterranean roots.
After a successful first collaboration in 2024, the festival teams up again with The Queer Archive, an international art collective, to spotlight queer creativity in all its forms.
Santino Calvani, Bigoa Biel, Christian de Putron and Micah Walk shot by Julia Godoy and styled by Agustina Rey Francos, in exclusive for Fucking Young! Online.
There’s something quietly special about hobbies, those small rituals that give us space to breathe, to focus, and to connect with something real. Forét’s FW25 collection, Hobby Market, is a love letter to those moments.
Saint Laurent Rive Droite just teamed up with award-winning hearing protection brand Hears to drop a limited-edition pair of earplugs that combine luxury design with acoustic innovation.
It’s the bag you put inside another bag or the one you stuff full of everything else. It doesn’t care what it carries; it’s built to hold whatever you throw at it.
“MiMa is first and foremost a space for discovery and inspiration. That was a core idea from the very beginning, both in the way we curated the selection and in how we designed the space itself.”
FANG NYC’s FW25 collection pulls from creative director Fang Guo’s travels, from Georgia’s concrete Kartlis Deda monument to Crete’s pink sand beaches, to play with contrasts.
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.
