Tommy Hilfiger and Vevo, the world’s leading music network, present the Fall 2021 TOMMY JEANS campaign, called “Less Buzz, More Music”, that bets on the power of music to escape the constant noise that our hyperconnected news subjects us to from the news or social networks.
The campaign takes as its starting point Tommy Hilfiger’s passion for music and the collaborations that he has developed since the 1990s. Inspired by this legacy, the campaign injects the most avant-garde street style into Vevo’s most powerful musical content. The campaign features live performances by artists Ray Blk and Big Zuu, created for ROUNDS, Vevo’s original content series.
Ray Blk, born in Nigeria with the name Rita Ekwere, is a 26-year-old artist based in the United Kingdom, who does not shy away from difficult topics, be it about domestic violence or the personal obstacles she has encountered as a black woman in the industry. London-based rap grime artist Big Zuu, full name Zuhair Hussain, goes for Afro-beats to tell the truth about himself and motivate his audience to do the same.
Giving visibility to the growing hip-hop, rap and R&B scene in Europe, ROUNDS is a series of live performances by emerging and established musicians, recorded in 360º portrait videos. To maximize its impact, the “Less Buzz, More Music” campaign will be amplified through content segmented by musical style across Vevo’s extensive Connected TV (CTV) network.
The TOMMY JEANS Fall 2021 campaign is committed to coats and jackets reimagining the most urban models, but being faithful to the culture from which it emerged. The campaign features the garments these artists identify with the most: sustainable puffer jackets and coats with bold color finishes and silhouettes with an irreverent twist. These garments are made from 100% recycled denim to reduce waste, water and energy consumption, and are made with 100% organic cotton and recycled fabrics.
Diesel’s 2025 Pride capsule collection, created with the Tom of Finland Foundation, is all about freedom, freedom to express yourself, to love who you want, and to be unapologetically you.
Over fifty emerging Finnish designers presented their collections at the Amos Rex SS25 fashion show, held in the courtyard of Helsinki’s Amos Rex museum on May 23rd. The event formed part of Fashion in… »
Helsinki has long been an incubator for avant-garde creativity, and this year’s Fashion in Helsinki solidified its reputation as a nexus where fashion and art dissolve into one another.
YSL Beauty has announced actor and musician Aron Piper as its new ambassador for Spain and Portugal. The 27-year-old star perfectly embodies the brand’s values of authenticity and individuality, aligning with the ethos of… »
Indeed, after the calm that the last two months have brought (especially for those who work in the industry), it’s back to what, for some, is the most dreaded date: Fashion Week, which is not just a week, but a… »
The event highlighted a mix of established brands and new designers, all recognized for their focus on sustainability, creativity, and meaningful design.
For their 20th anniversary, END. joins forces with Aries to drop Arcade, a capsule collection built on nostalgia for 90s gaming culture, drift racing, and the gritty charm of seaside arcades.
+380 pages to change the channel: from Big Brother, to Buffy, a dating program, music from 90s, weathermen, a late show, Uggly Betty, Sex & the city, tattoos… and more!
Our must-see TV lineup includes pop-culture phenomenons from Gossip Girl star Evan Mock gracing the cover shot by TianZheng Yun, in a shooting inspired by the “Ugly Betty” series.