Tommy Hilfiger and Vevo, the world’s leading music network, present the Fall 2021 TOMMY JEANS campaign, called “Less Buzz, More Music”, that bets on the power of music to escape the constant noise that our hyperconnected news subjects us to from the news or social networks.
The campaign takes as its starting point Tommy Hilfiger’s passion for music and the collaborations that he has developed since the 1990s. Inspired by this legacy, the campaign injects the most avant-garde street style into Vevo’s most powerful musical content. The campaign features live performances by artists Ray Blk and Big Zuu, created for ROUNDS, Vevo’s original content series.
Ray Blk, born in Nigeria with the name Rita Ekwere, is a 26-year-old artist based in the United Kingdom, who does not shy away from difficult topics, be it about domestic violence or the personal obstacles she has encountered as a black woman in the industry. London-based rap grime artist Big Zuu, full name Zuhair Hussain, goes for Afro-beats to tell the truth about himself and motivate his audience to do the same.
Giving visibility to the growing hip-hop, rap and R&B scene in Europe, ROUNDS is a series of live performances by emerging and established musicians, recorded in 360º portrait videos. To maximize its impact, the “Less Buzz, More Music” campaign will be amplified through content segmented by musical style across Vevo’s extensive Connected TV (CTV) network.
The TOMMY JEANS Fall 2021 campaign is committed to coats and jackets reimagining the most urban models, but being faithful to the culture from which it emerged. The campaign features the garments these artists identify with the most: sustainable puffer jackets and coats with bold color finishes and silhouettes with an irreverent twist. These garments are made from 100% recycled denim to reduce waste, water and energy consumption, and are made with 100% organic cotton and recycled fabrics.
Ann Demeulemeester’s Pre-Spring 2026 collection is about listening. The designer steps back, not to dwell on the past, but to let the house’s own history speak, then moves forward without force.
Pitti Uomo’s 108th edition focused on daring fashion experimentation and creative exploration, showcasing inventiveness characterized by eclecticism in addition to a forward-thinking outlook of all things sartorial.
A$AP Rocky just redefined an icon. In collaboration with Ray-Ban, he’s transformed the classic Wayfarer into something entirely fresh, the Wayfarer Puffer.
The Polimoda Graduate Show 2025 kicked off Pitti Uomo’s 108th edition, presenting twenty collections from emerging designers that prioritized raw creativity over commercial appeal.
Pitti Uomo 108 in collaboration with Japan Fashion Week Organization takes us backstage at the first international runway show for Japanese brand Children of the Discordance.
On a sunny Paris day, we caught up with Damien for a little chat in a park, because talking poetry on a sunny day in Paris on a weekday feels more than right.
We talked with Ecstasya about her hiatus, the struggle of keeping Lisbon’s first queer hardcore night (Maythey) alive, and why the best tracks come from being “sad as fuck.”
Bikkembergs unveiled their latest collab for a new generation of fashion and street culture aficionados at Pitti Uomo 108 with designer Gosha Rubchinskiy reimagining the classic Soccer sneaker.
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.
