Maison the Faux is taking you to the future. In the past, the nomadic Dutch label has taken us to the glittering underbelly of the cosmetics industry (see Faux Cosmetics), the obsessive world of celebrity (see “ANNAANNA-ANNAANNA”), and most recently to China, for a re-interpretation on their “Chubby Chaser” collection for Guangzhou Fashion Week.
This Is Not An Office is a teaser for Maison the Faux’s forthcoming July 16th show at Amsterdam Fashion Week, yet another retro chic advert/video diary of the brands latest adventures in mischievous anarchy. Filmed during house cinematographer, Robert Fox’s travels with designers Joris Suk and Tessa de Boer in Guangzhou, China, Fox left me with this, “What’s real and what’s FAUX is no longer the question.”
The models are photographed sitting or reclining on vintage furniture from Demna’s personal collection, set against iconic Parisian landmarks and neighborhood scenes.
As Lucien Pagès Communication starts this new chapter, the agency is set to continue its tradition of excellence and innovation in luxury communications.
Since the PUMA Speedcat was reintroduced earlier in the summer, it has quickly become the “it shoe” of the year while continuing to drop new colorways in addition to the iconic black and red.
Louis Vuitton’s Fall/Winter 2025 Pre-Collection for Men, designed by Pharrell Williams, takes us on a journey from the chic streets of Paris to the sunny shores of Miami.
From December 5th to January 12th, LOEWE has taken over the windows and entrance of Pompeu, a luxury boutique known for its curated selection of high-end brands.
Fashion journalist and pop culture enthusiast, Damien Testu is exposing an intimate side, his poetic side with Cœur météore, his first collection of poetry.
