Maison the Faux is taking you to the future. In the past, the nomadic Dutch label has taken us to the glittering underbelly of the cosmetics industry (see Faux Cosmetics), the obsessive world of celebrity (see “ANNAANNA-ANNAANNA”), and most recently to China, for a re-interpretation on their “Chubby Chaser” collection for Guangzhou Fashion Week.
This Is Not An Office is a teaser for Maison the Faux’s forthcoming July 16th show at Amsterdam Fashion Week, yet another retro chic advert/video diary of the brands latest adventures in mischievous anarchy. Filmed during house cinematographer, Robert Fox’s travels with designers Joris Suk and Tessa de Boer in Guangzhou, China, Fox left me with this, “What’s real and what’s FAUX is no longer the question.”
At 080 Barcelona Fashion, Andalusian label Lemāchet unveils an intimate, refined collection that turns nostalgia into a statement of style while it celebrates emotion as the new form of masculinity.
From October 15, 2025, to January 25, 2026, the Maison Européenne de la Photographie (MEP) in Paris will host Tyler Mitchell’s first solo exhibition in France, titled Wish This Was Real.
Marine Serre presents the third chapter of her FW25 campaign. Titled “NIGHT IN SHANGHAI,” this final act builds on the themes of her Paris show, exploring illusion and emotion through a cinematic lens.
LOEWE and On present their Fall/Winter 2025 collaboration, featuring the first model they have designed together: the limited-edition Cloudsolo sneaker.
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.
