Theory Fall/Winter 2017
by Adriano Batista
Theory Men’s Fall/Winter 2017 is one of the first Theory collections conceived and developed at the Fast Retailing Innovation Center (FRIC) in New York’s Meatpacking District.
Addressing the complexity of garment production in today’s supply chain, the FRIC serves as a laboratory for the development of prototypes using the most advanced technologies, centering the creative process in one location. Framed by the physical ground floor space of the FRIC and key sculptural works from the Italian architect and designer Ettore Sottsass, Theory Men’s Fall/Winter 2017 proposes a new order to the modern male wardrobe. Every fabric and fit has been precisely considered in service of a dynamic, urban lifestyle; every style has been engineered for a high-powered man who is committed to work, and to progress.
The Essential Men’s Wardrobe at H&M SELECTED BY The Weeknd
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