The Greatest Of All Time Gets His Own Lacoste Logo
by Adriano Batista
Of all the symbols in fashion, few are as recognizable as the Lacoste crocodile. It’s a mark of classic, sporty elegance that has stayed the same for decades. But now, Lacoste is changing it, just for a little while, and for one very good reason: Novak Djokovic.
On the eve of the US Open, the brand is paying tribute to its ambassador by turning its famous crocodile into a goat. The change is more than just a clever design trick. In sports, “GOAT” stands for “Greatest Of All Time,” and this collection is a direct nod to Djokovic’s incredible career. For over eight years, he has represented Lacoste, and in that time, he has pushed the limits of what anyone thought was possible in tennis. This capsule is his reward for that excellence.
Dubbed “From the Crocodile to the Goat,” the collection is made up of five classic pieces. It includes a polo shirt, a T-shirt, a track jacket, a cap, and pants. Each item features this new, exclusive logo. It’s a limited run, a small batch of clothing for fans who want to wear a piece of that legacy.
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