A Study in Contrasts: Delving into Vienna’s Menswear Scene
by Philippe Pourhashemi
A Marriott in Ritz Clothing
Attending Vienna’s Austrian Fashion Awards and Take Festival -powered by Creative Headz and the Austrian Fashion Association- for the very first time gave me a fresh insight into the city’s menswear scene, which mixes commercial pragmatism with creative refinement. Austria has given us great menswear designers, including the likes of Helmut Lang or Carol Christian Poell, creating iconic pieces that still fascinate designers. Austrian fashion has been a clever play between formality and surprise, pushing the boundaries of traditional clothes to come up with daring concepts.
Bossert
Bossert
It was uplifting to see WENDY JIM walk away with the Outstanding Artist Award for Experimental Fashion Design, bestowed by the Federal Chancellery of Austria. Founded by Helga Ruthner and Hermann Fankhauser, the label has experienced a renaissance lately, staging a humorous and thought-provoking presentation in Paris, styled by Lotta Volkova. In an interesting manner, their menswear synthesizes what Austrians are really good at, namely balancing the banal with quirkiness, forcing us to reconsider sartorial codes and reflect upon what is considered ‘normal clothes’. A newcomer within Austrian menswear, Karl Michael presented sensual sportswear shapes during the Festival, which had an aggressive and confident edge. Mixing performances with fashion shows, as well as temporary installations and conferences, the Festival gathered different creative types within one single spot, proving that style does matter in Vienna.
Karl Michael
Last year, the Austrian Fashion Association had awarded menswear designer Leopold Bossert with the Modepreis der Stadt Wien, allowing him to use 10000€ to take part in an international trade fair. Bossert’s obsessive tailoring and uncompromising vision have clearly paid off, with prestigious stores such as Atelier New York or Vertice London stocking his garments. Despite their high price point and a Margiela-like attitude -Bossert doesn’t do PR and rarely gives interviews- his clothes cater to a growing menswear niche, for whom singularity and timelessness are more important than buzz. It’ll be interesting to see how he takes his signature craftsmanship to the next level, paving the way for more Viennese talent to flourish.
Wendy Jim
A New Tomorrow
The Silence in Between
actual
A Study in Contrasts: Delving into Vienna’s Menswear Scene
previous
A New Tomorrow
next
The Silence in Between
LACOSTE is back with a fresh global campaign for 2025, and this time it’s all about playing with legends, both the brand’s classic pieces and the influential people who wear them.
Levi’s® new Linen+Denim collection for SS25 solves the warm-weather denim dilemma by blending two classic fabrics into one breathable, lightweight solution.
At a time when LGBTQ+ rights face growing threats, art becomes more than personal expression. It is an act of resistance.
This June, Pitti Uomo 108 turns its focus on fashion that values experimentation and a clear-eyed view of what comes next.
Aidan Scout captured by the lens of Michael Kai Young and styled by Shaun Marq, in exclusive for Fucking Young! Online.
Built for relaxation, the clothes are designed with loose fits and lightweight fabrics, perfect for long, lazy days and warm evenings.
Emporio Armani and Our Legacy Workshop are back in business with their new collaboration: a Spring/Summer 2025 collection.
Earlier this year, four-time Formula 1 champion Sebastian Vettel joined Swiss clothing brand Neumühle for a special lesson at a Swiss school. The topic? Circularity.
Stüssy unveiled the lookbook for its Summer 2025 collection, photographed by Antosh Cimoszko and styled by Landon Ebeling.
Born in Chuhuiv, a small town in Ukraine’s Kharkiv region, Roman’s earliest memories are of wind, open fields, and the vastness above.
Teaming up with Ray-Ban, A$AP Rocky introduced the Wayfarer Puffer, a new take on sunglasses that mixes hip-hop energy with precision craftsmanship.
The festival has been a political statement, an artistic movement, and a safe space for imagining new narratives.
Australian eyewear brand Le Specs has joined forces with No Problemo for a first-time collaboration.
The move combines the strengths of both agencies, backed by The Independents group, which acquired Lucien Pagès in December 2024.
Vivobarefoot has unveiled the Tabi Gen 01, the world’s first fully custom 3D-printed barefoot sandal.
The well-known MET GALA has already taken place. Here are our favorite looks!
British fashion house Vivienne Westwood, creatively directed by Andreas Kronthaler, unveiled the lookbook for its Fall 2025 collection.
STWD by Pull&Bear is all about championing new talent and celebrating the fluid, shape-shifting energy of today’s youth.
For the event, PAF will stage a presentation designed specifically for Pitti’s international audience.
In the golden haze of Barcelona’s streets, La Melancolía and Rassvet converge in a collaboration that feels like a memory half-remembered.
Japanese footwear brand grounds is teaming up with Los Angeles boutique H. Lorenzo to re-release the SPIKE SNEAKERS, originally created in collaboration with Belgian designer Walter Van Beirendonck.
There are performances, and then there’s Maraña—an experience that defies easy categorization.
Summer in the city means heat, humidity, and the need for footwear that can keep up.
Valentin Leuzzi photographed and styled by Agustin Prieto, in exclusive for Fucking Young! Online.
PUMA and ROMBAUT are back with the second installment of their “Levitation” collaboration, a shoe that doesn’t just sit on the ground but seems to float above it.
The Italian brand has unveiled its “Gucci Lido” campaign, starring Daisy Edgar-Jones, Aliocha Schneider, and David Jonsson, shot by photographer Jim Goldberg.
French fashion house Dior presents the latest capsule of its ‘Icons’ line for the Fall season, designed by Kim Jones.
MR PORTER’s latest High Summer campaign brings together 38 pieces designed for warm days and effortless style.
The first instalment of the “América” collection by Mexican-American designer Willy Chavarría has arrived in stores.
Sheep Inc. has launched FIBREGEN™, a new kind of fabric that combines comfort with real environmental benefits.
