AMI has launched its AMI For Ever platform in Spain and Italy, two years after its introduction in France. This online platform is dedicated to offering second-hand items from AMI’s past collections, promoting a more sustainable approach to fashion by extending the life of these pieces.

The initiative aligns with AMI’s values of friendship, sharing, and inclusion, which are reflected in the brand’s timeless clothing. AMI For Ever is an online exclusive in Spain and Italy, just like in France, and it invites customers to build a lasting and eco-friendly wardrobe.

The platform includes menswear, womenswear, accessories, leather goods, footwear, and special collections. It simplifies the process of selling and buying past-season AMI items, where customers can exchange their items for a voucher. This voucher can be used to shop for new or second-hand items on AMI’s websites.


To explore AMI For Ever, you can visit or, and join the community that values sustainable fashion choices.