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South Lane present three new swiss-made timepieces that combines the creative genius of avant-garde detailing with Scandinavia’s traditional minimalist aesthetic. The “AVANT” collection is comprised of three Swiss-made 38mm matte stainless steel dials featuring varying screw details, sketch- print surfaces and interchangeable straps made of black calf leather or metallic ostrich skin.

South Lane is a Scandinavian men’s accessories brand with a focus on creating minimalist designs that stand out. Originally inspired by fashion, architectural and cultural trends found in Stockholm’s artistic Södermalm district, the brand’s ethos is a clean, versatile aesthetic featuring daring touches of creative flair. It is the lifestyle brand for style innovators who understand that the difference is in the fine details.

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