Daniel Blechman is behind SOPOPULAR. The fashion of SOPOPULAR is the melting of both the cities: London is the cocky and cool part and always first in trends – be it in fashion, music, art, architecture, andsoon. Berlin is the rough side, edged and shaped. Basically he wants to establish SOPOPULAR in an international setting but would always like to represent Berlin.

Photos by Juanma Sanchez at Mercedes Benz Berlin Fashion Week.