SONGZIO Spring/Summer 2025 Campaign
by Adriano Batista
Songzio’s Spring/Summer 2025 campaign follows young boys on a journey to find the North Star, the brightest star in the sky. Known for its steadiness and unchanging position, the North Star has long been a symbol of guidance and hope. It represents something constant in a world that often feels uncertain. Through this campaign, the boys’ search for the North Star becomes a metaphor for chasing dreams, staying true to oneself, and moving forward with courage.
The imagery captures the innocence and adventurous spirit of youth. The boys are filled with curiosity and determination, embodying the idea of looking toward the future with optimism. Their journey is not just about finding a star but about discovering their own path, guided by something greater than themselves. It’s a reminder that even in moments of doubt, there is always a light to follow.
Check it out below:
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