What is Primavera Sound without the Soho House space? We dare not say anything because it would be to totally detract from the rest, and we don’t want to, but the truth is that if you have had the chance to have been in its area, you surely share our feeling that there can’t be an edition of the festival without the Soho House zone. But don’t panic because that’s not going to happen, as this year the world’s leading private club created by Nick Jones returns to the PS.

How will it be present? With an exclusive area, called Primavera Pro VIO Area x Soho House, for its members and the premium public of the festival, whether they are VIPS, PROs, press, artists or key opinion leaders, where it will be very easy to live a unique experience.

In this space located in the Parc del Fòrum venue, the most privileged will be able to enjoy – in a reduced and intimate format – from Thursday to Saturday (16:00/00:00) a programme of renowned artists such as Shygirl, Gilles Peterson, Metronomy, Alexis Taylor (Hot Chips) or Pascal Moscheni among many others.

And if that wasn’t enough, there will also be pool parties and a retail corner with emerging and established local brands (Arrels, 7AM or Project Lobster) and a wide gastronomic offer, including dishes from the Italian restaurant Cecconi’s, a must in Barcelona.

It’s official, Soho House is back! Will we see you there?


Photos by Marc Medina.