Sniffies Fall 2024: A Fresh Take on Cruising Gear
by Adriano Batista
Sniffies is back with their Fall 2024 collection, a cheeky homage to their roots in cruising gear. This season’s offerings are bold and playful, catering to those who embrace a touch of rebellion in their style.
Think classic sporting staples reimagined with a modern edge. The collection features a standout sporty blue tracksuit, perfect for channeling a laid-back “playboy” vibe. Beyond that, you’ll find a wrestling singlet that nods to a retro wrestling aesthetic, collegiate-inspired t-shirts and crop tops for a touch of nostalgia, and two statement hats.
The hats are bold too! One features the provocative slogan “c*mdump,” while the other sports a rebellious “no-recip” message. Both hats boast a clever university or sports theme, offering a subtle (or not-so-subtle) wink for those who appreciate a closer look.
To celebrate the launch, Sniffies unveiled “Office Hours,” a campaign that injects a dose of humor into the everyday grind. The campaign takes a playful and seductive approach, transforming the typically mundane office environment into a secret playground. Cubicles become sensual hideaways, and even a copy machine is repurposed for capturing unexpected moments.
Check it out below:
OUEST Paris x CAHU
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Sniffies Fall 2024: A Fresh Take on Cruising Gear
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