Sneakersnstuff is teaming up with adidas Originals to release a new sneaker on May 30th. This release, called the adidas Originals SNS GT II “London,” is the second version of their GT series and kicks off a new line inspired by the ’90s rave scene in Stockholm.
Johan Undén, Creative Director at Sneakersnstuff, says that this collaboration is special because it reflects their focus on quality and community. The design of the SNS GT II “London” is influenced by the city of Malmö and features parts from classic adidas sneakers like the Handball Spezial and the Malmö Net. It has a nylon base, premium leather lining, and a suede toe bumper.
This launch also celebrates the 10th anniversary of Sneakersnstuff’s London store, which opened in 2014. The campaign, directed by Lengurz, features grime artist D Double E and London’s Deba Hekmat, as well as other locals. There will also be a rave event in London to honor the city and the SNS community.
Check it out below:
The adidas Originals SNS GT II will be available through the SNS App and at Sneakersnstuff stores on May 30th.
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Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.