Sneakersnstuff is teaming up with adidas Originals to release a new sneaker on May 30th. This release, called the adidas Originals SNS GT II “London,” is the second version of their GT series and kicks off a new line inspired by the ’90s rave scene in Stockholm.
Johan Undén, Creative Director at Sneakersnstuff, says that this collaboration is special because it reflects their focus on quality and community. The design of the SNS GT II “London” is influenced by the city of Malmö and features parts from classic adidas sneakers like the Handball Spezial and the Malmö Net. It has a nylon base, premium leather lining, and a suede toe bumper.
This launch also celebrates the 10th anniversary of Sneakersnstuff’s London store, which opened in 2014. The campaign, directed by Lengurz, features grime artist D Double E and London’s Deba Hekmat, as well as other locals. There will also be a rave event in London to honor the city and the SNS community.
Check it out below:
The adidas Originals SNS GT II will be available through the SNS App and at Sneakersnstuff stores on May 30th.
Soho House and Her Clique had gathered Lisbon’s creative community to celebrate the kickoff of ARCO Lisboa and Marie Tomanova’s new exhibition, I LOVE SEEING YOU.
Last week, A$AP Rocky and PUMA unveiled their latest collaboration, a capsule collection of footwear, apparel, and accessories that blends streetwear with motorsport energy.
Diesel’s 2025 Pride capsule collection, created with the Tom of Finland Foundation, is all about freedom, freedom to express yourself, to love who you want, and to be unapologetically you.
Over fifty emerging Finnish designers presented their collections at the Amos Rex SS25 fashion show, held in the courtyard of Helsinki’s Amos Rex museum on May 23rd. The event formed part of Fashion in… »
Helsinki has long been an incubator for avant-garde creativity, and this year’s Fashion in Helsinki solidified its reputation as a nexus where fashion and art dissolve into one another.
YSL Beauty has announced actor and musician Aron Piper as its new ambassador for Spain and Portugal. The 27-year-old star perfectly embodies the brand’s values of authenticity and individuality, aligning with the ethos of… »
Indeed, after the calm that the last two months have brought (especially for those who work in the industry), it’s back to what, for some, is the most dreaded date: Fashion Week, which is not just a week, but a… »
The event highlighted a mix of established brands and new designers, all recognized for their focus on sustainability, creativity, and meaningful design.
+380 pages to change the channel: from Big Brother, to Buffy, a dating program, music from 90s, weathermen, a late show, Uggly Betty, Sex & the city, tattoos… and more!
Our must-see TV lineup includes pop-culture phenomenons from Gossip Girl star Evan Mock gracing the cover shot by TianZheng Yun, in a shooting inspired by the “Ugly Betty” series.
