sndct Fall/Winter 2016 Lookbook
by Adriano Batista
“Fashion fell in love with the post-Soviet style. However, the post-Soviet youth feels no concern for Fashion. Communist symbolism, oversize as if from father’s shoulder, disharmony as if from second-hand – that would be cool in London. In Kyiv, where Syndicate is created, it looks like a parody on the very poor by the very rich.”
Syndicate is a top Ukrainian streetwear brand. They have been working for those who appreciate Western freedom and the Japanese eclecticism for many years. Syndicate seeks and finds new buyers in those areas, where fake Adidas is ranked higher than real Rubchinsky. Self-expression without extravagance. Originality together with practicality.
The FW16 Outsider collection keeps the balance between trends and everyday life of the “second world.” They work and don’t work, they love and don’t love, they lose and find hopes in these clothes. The main thing is that people don’t show off in these clothes, they live in it.
www.sndct.com
Pitti Immagine Uomo 91 presents…
A Conversation with Danshan
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