Slam Jam x Maserati Collaboration Unveiled in Milan
by Adriano Batista
Slam Jam and Maserati have joined forces to create a new lifestyle product range, blending the worlds of fashion and automotive design. The partnership will debut during Milan Fashion Week with a special installation at Slam Jam’s flagship store in Milan. Open to the public from February 25 to March 3, the space will offer an immersive experience into Maserati’s innovative car design world. The installation will resemble a high-performance workshop, featuring rubber flooring, scattered car parts, and items displayed on black iron pipes.
The clothing range, designed by Slam Jam, reflects the shared values of both brands. It focuses on the balance between style and function, drawing inspiration from Maserati’s speed and distinctive attitude. Key pieces include branded shirts, hoodies, jackets, and sweatpants, all featuring thoughtful details like 3M reflective elements. These items aim to push Maserati’s iconic identity beyond cars, redefining it through fashion.
The campaign for this collaboration is set at Maserati’s headquarters in Modena, emphasizing the connection between craft and culture. Check it out below:
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