SIMON CRACKER unveiled its Spring/Summer 2023 collection titled “Reality bites”, during Milan Fashion Week.

Reality bites is a movie from the 90’s. We live in an age where the bites of reality afflict the entire planet and we decided to talk about it in our own way. The collection does not really have much to do with the movie, aside a couple of 90’s inspired looks, but it reflects our path and experiences in creating this collection: the difficulties of being an ‘independent ’brand in today’s fashion world, dominated by cynicism and marketing strategies, so far away from what happens in the streets.