Shayne Oliver’s Visionary Fusion of Fashion and Technology
by Adriano Batista
Shayne Oliver is stepping into the future with a new fashion collection that blends traditional design with artificial intelligence. This line, created in collaboration with digital artist Jon Rafman for Anonymous Club, is one of the first of its kind to hit the market.
The collection was previewed in a unique show called “Super Sauber Demonstration” in Berlin. Set in an old mall, it connected the upcoming summer collection with the designs we saw earlier this year.
The key theme of the collection is the White Heritage set, which was the focus of the February show and will be featured again in Rafman’s work for the summer release. His designs reflect the strange feeling of empty malls and the shift to online shopping.
The full range will be shown later in the year, but for now, we can look forward to the pre-fall collection, which follows the White Heritage theme. Rafman’s pieces will wrap up the pre-fall season and be physically presented in the fall.
Ezra Miller’s video from a past event introduces the concept, and the pre-fall winter lookbook will give us a sneak peek at Rafman’s AI-assisted designs. The lookbook also includes work from Brandon Bowen and Hendrik Schneider.
Check it out below:
The White Heritage Set will be up for pre-order soon, marking a new chapter in fashion where technology meets tradition.
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HUARTE Spring/Summer 2024 Campaign
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Shayne Oliver’s Visionary Fusion of Fashion and Technology
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HUARTE Spring/Summer 2024 Campaign
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