SETCHU launches SETCHU Perfume
by Adriano Batista
Setchu has introduced a new element to its pursuit of harmony: scent. Setchu Perfume is a collection of five fragrances, each continuing the brand’s search for balance, joy, and strength.
These are not simple scents. They are presented as tailored origami, precise constructions meant to be played with. They are designed for expression, for ease, for seduction. They are five fragrances for any hour.
Each scent tells a specific story of blending. Monday, 9 AM: Genmaicha Morning unites the sweetness of tea time with the distinct memory of burnt rice. Wednesday, 5 PM: Yuzu Harmony is where a nostalgic, citrusy note finds a classic structure. Thursday, 1 PM: Everlasting Ayu combines memories of fishing with the scent of everlasting flowers. Friday, 2 AM: Tatami Delight celebrates a nightly addiction and the scent of woods. Saturday, 8 AM: Hinoki Ritual lets the purity of a clean bath echo against a sensual touch of marble.
The invitation is to immerse yourself. To try them at any hour and let them elevate your mood. To play with their tailored flavors and build your own memories. The final instruction is a single word: Rejoice.
Check it out below:
The project launches on the occasion of Pitti Fragranze and will be available exclusively at Dover Street Market locations in New York, Los Angeles, Paris, London, and Ginza.
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