Save the date for the first Fashion Week in Armenia!
by Adriano Batista

Get ready for an incredible event that’s about to rock the fashion scene! Armenia‘s very own Fashion Week is finally here, and it’s set to be a journey like no other. From July 1 to 6, 2023, the HayArt Cultural Center in Yerevan is the place to be, nestled at 7a Mashtots street.
Join us as we witness the work of over 20 talented Armenian designers taking the spotlight, showcasing their latest collections on the runway. From the emerging designers on the Fashion Scout Armenia platform to the established icons of the Armenian industry, this lineup promises an exciting display of raw talent.
But hold on tight because this fashion week goes beyond the runway. Prepare to be captivated by other activities throughout the week. Step into a showroom filled with over 60 Armenian brands, each with its own unique story to tell. Panel talks will explore the essence of fashion, and you’ll be able to whitness exhibitions that challenge conventional boundaries.
At its core, this event is a vibrant celebration of the Armenian fashion industry, seamlessly blending traditional craftsmanship with cutting-edge innovation.
With a grand vision to establish an annual tradition, the Fashion and Design Chamber is determined to catapult the Armenian fashion industry to international fame. For designers, it’s a golden opportunity to showcase their latest creations, and for us it’s a chance to dive headfirst into a world of fashion, uncovering the hottest trends and discovering hidden gems.
“The richness and diversity of Armenian culture and creativity are at the heart of this extraordinary event,” shared the event organizers. “Prepare to be captivated by a meticulously curated schedule that guarantees an exceptional experience for all attendees.”
So mark your calendars, save the date, and let’s meet in Armenia!

Check out the complete schedule HERE!
Scarab Chronicles: Unveiling the FFFPOSTALSERVICE’s FW23 Collection
Qasimi Spring/Summer 2024
Tymoteusz Zimny photographed by Arthur Iskandarov and styled by Alex Klop, in exclusive for Fucking Young! Online.
Stone Island has opened a new flagship store in Naples. To mark it, the brand released a short documentary called “A SORPRES,” directed by Glenn Kitson, tracing its long connection to the city.
The collection takes inspiration from London’s modern running culture and the particular energy of that weekend.
FOOTDISTRICT has started a new project called FOOTNOTES, built around conversations with people who operate from peripheral positions but still help shape contemporary culture.
LOEWE Perfumes has introduced the sixth fragrance in its Elixirs collection.
Spanning 400 square meters across two levels, the space houses the largest sauna in France, over 60 square meters conceived as a sensory environment.
GUESS JEANS has released a new capsule collection with Borussia Dortmund, bringing the German club’s black and yellow identity into the brand’s denim universe.
Marking the brand’s 10-year anniversary, SITUATIONIST enters the Paris Fashion Week calendar with their Fall/Winter 26/27 show.
Caster Willmott shot by Aitor Santomé and styled with archive pieces from Alec Bizby, in exclusive for Fucking Young! Online.
The new ARNODEFRANCE collection is called “Silence Taught Me Violence.” After last year’s debut shows in Paris and the push to articulate the label’s identity to a wider audience, founder Arno has pulled the volume down. The… »
Ami Paris has expanded its Mirage sneaker collection with new models joining the pairs introduced last season.
David, Ryan, Seorin, Tyler, Tom and Jonah captured by the lens of Schaël Marcéus, in exclusive for Fucking Young! Online.
The two brands have unveiled their second footwear collaboration, the GEL-QUANTUM™ 360 I.
The collection carries that Dsquared2 mix: confidence, a bit of edge, urban energy with a nod to sex appeal.
Through intimate portraits of friends, Javier González de Castejón transforms vulnerability into connection. Bodies appear not as something to expose, but as something that holds stories, trust and shared time.
Burberry has released a new capsule collection created with the Royal Collection Trust, the department of the Royal Household that looks after the official art collection.
FOOTDISTRICT has teamed up with New Balance on an editorial project built around the new ABZORB 1890 silhouette.
Denis Jovanovic at Tank Agency photographed and styled by Matt Dortomb, in exclusive for Fucking Young! Online.
The brand launched a global “Off The Wall” campaign centered on the shoe that started it all and the people who have always shaped its meaning.
Photographer Danielle Sinai Shvadron captured an intimate look behind the scenes as the brand stepped back into the spotlight.
Michael Rider showed a confident third collection for the house of CELINE staged at the Institut de France during Paris Fashion Week.
Laskaar has a new single out. The artist closes the chapter of his album TRANSFORMA with a new single, “Materialista,” and it sounds nothing like where he started.
For the first time, the brand ventures into spring and summer with its SS26 collection, extending its reach beyond frozen frontiers.
Hyunjin, a member of Stray Kids, will front campaigns for both GUESS and GUESS JEANS starting this month.
The two brands have teamed up for the first time in six years to mark BEAMS’ 50th anniversary and the reopening of its Harajuku store.
The exhibition opens March 15, 2026 at the Oscar Niemeyer Auditorium at Château La Coste and runs through June 21.
SAINT LAURENT RIVE DROITE Paris will exhibit a selection of paintings by Yvonne Robert starting March 12, with Anthony Vaccarello curating the show.
This is the second CASA LOEWE in the city, and it spans two floors covering 405 square meters.
Guinness and JW Anderson are back with a second collaboration. The new collection follows their 2024 debut and expands significantly, moving from four pieces to 17.
Zadig&Voltaire returned to the Paris runway with their FW26 collection, marking Creative Director Dan Sablon’s debut for the house.