The 64th Lisboa Fashion Week, co-organized with Lisbon City Council, takes place from March 6 to 9, 2025. This edition, titled MODALISBOA CAPITAL, is about questioning, provoking, and challenging. It focuses on the idea of “capital” in its many forms—geographic, creative, cultural, social, economic, and human. The event explores what it means to be a capital, not just as a city but as a concept that shapes identity, creativity, and community.

The campaign for MODALISBOA CAPITAL, designed by Graficalismo studio, uses visuals to represent these different forms of capital. Over the next month, Lisbon Fashion Week’s social media will reveal six characters or alter-egos, each symbolizing a type of capital. These living sculptures are made from repurposed clothing and textiles, blending fast fashion, waste, and sustainability into a post-internet visual language.

The creative CAPITAL is at the heart of the event. Fashion shows return to Pátio da Galé from March 7 to 9, featuring the final phase of the Sangue Novo competition, supported by Seaside, as well as new collections from the Workstation, LAB, and established designers.

Cultural CAPITAL also plays a key role. On March 7, MODALISBOA CAPITAL debuts at CAM (Gulbenkian Modern Art Center) with activities exploring the historical ties between Fashion and Art. Lisboa Fashion Week also returns to MUDE – Museum of Design, hosting workshops, Fast Talks, and Fashion Presentations that connect Design, Heritage, and Community.

Sustainability and innovation are important parts of the social CAPITAL. Lisboa Fashion Week addresses responsibility, technology, and digital transformation, with industry leaders like APICCAPS and CENIT/ANIVEC joining the conversation.

Lisboa Fashion Week asks: What is CAPITAL? The answer lies in its ability to bring people together, to inspire, and to challenge.