Samuel Mercure Spring/Summer 2012
by Eduardo G.
Young Montreal based designer Samuel Mercure managed to distance himself from the usual runway show, presenting his new collection with both a video and technical installation.
In the first room, filled with darkness, a video lookbook was projected on a human scale monolithe, wich has been and still is a big influence in Mercure’s work. Another video, projected on the wall across the room, presented the mood of the collection.
In the adjacent room, the collection’s fabrics were showcased, allowing visitors to touch and get a feel of what the pieces are seing as except for a showpiece vest, made mixing cloth and actual branches, and a backpack supsended from the ceilling no actual garment was presented. These were shown alongside product shots of every piece of the collection indexed to their technical sheet where it was possible to read technical specification such as codes, sizes, colors, technical description and so forth.
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