Sabato De Sarno is the new creative director of Gucci
by Gabriel Córdoba Acosta
The uncertainty and the wait are over. Two weeks after the Gucci show was held during Milan Fashion Week, the group to which it belongs, KERING, together with the fashion house itself, have announced the new creative director to replace Alessandro Michele.
Sabato De Sarno has been chosen to lead the brand’s design studio, reporting to Marco Bizarri, President and CEO of Gucci, with responsibility for defining and expressing the company’s creative vision across the women’s, men’s, leather goods, accessories, and lifestyle collections.
Raised in Naples (Italy), De Sarno has an enviable track record, having started at Prada in 2005 and moved on to Dolce & Gabbana, before joining Valentino in 2009, where he held positions of increasing responsibility and was eventually appointed fashion director, overseeing the women’s collections.
Both parties are very excited about this new appointment. Marco Bizarri, for his part, had this to say: “I am delighted that Sabato will join Gucci as the House’s new Creative Director, one of the most influential roles in the luxury industry. Having worked with a number of Italy’s most renowned luxury fashion houses, he brings with him a vast and relevant experience. I am certain that through Sabato’s deep understanding and appreciation for Gucci’s unique legacy, he will lead our creative teams with a distinctive vision that will help write this exciting next chapter, reinforcing the House’s fashion authority while capitalizing on its rich heritage.”
And Sabato De Sarno said: “I am deeply honored to take on the role as Creative Director of Gucci. I am proud to join a House with such an extraordinary history and heritage, that over the years has been able to welcome and cherish values I believe in. I am touched and excited to contribute my creative vision for the brand.”
What news will Sabato bring to the historic Italian fashion house? We’ll find out in September 2023, during Milan Women’s Fashion Week, when he will present his first collection for Gucci.
CASABLANCA FW23 Backstage!
SHOOP Fall/Winter 2023
actual
Sabato De Sarno is the new creative director of Gucci
previous
CASABLANCA FW23 Backstage!
next
SHOOP Fall/Winter 2023
LOEWE has welcomed Spike Fearn as its new brand ambassador, joining the house under the creative direction of Jack McCollough and Lazaro Hernandez.
In this conversation, Spanish producer and artist Chico Blanco (the musical alias of Pablo) shares the lowdown on a summer of recovery, spontaneous trips, and fresh energy.
Built for Fall and Winter, the collection introduces new outerwear, cold-weather accessories, and transitional pieces for layering.
No Problemo, the cult sub-label of Aries, has unveiled its Fall/Winter 2026 collection, shaped by curiosity and the belief that nothing is too strange to explore.
Bottega Veneta presents its Winter 2026 campaign through eight photographers and the vision of Louise Trotter.
Dare, Nicolas, Bence, Nemanja, Marlon, Serghei, and Pepe, photographed by Mário Rui Silva and styled by Matíos & Cesar Campusano, in an exclusive for Fucking Young! Online.
For the ninth consecutive year, Armani beauty returns to the Venice International Film Festival as its Official Beauty Sponsor, bringing together a global cast of ambassadors from film, fashion, music and sport.
To mark three decades of Acne Studios, the brand has released a new campaign shot by Nan Goldin.
The architecture, craft, and art create a Mallorcan interpretation of the LOEWE world.
The collection revives the streetwear codes of the 90s and early 2000s, with oversized silhouettes, denim, logomania, and sportswear-inspired pieces.
Christian Louboutin has released its first full men’s collection since the arrival of Jaden Smith as Creative Director, expanding on the limited Avant-Première capsule from January.
The Trapman line returns with Molten Trapman, a rubber-soled boot finished with… »
Ami Paris has released its Fall/Winter 2026 campaign, celebrating the personalities who have inspired Alexandre Mattiussi.
Developed around Stone Island’s enduring concept of LAB + LIFE, the FW26-27 collection is presented through a series of portraits where product innovation and individual expression exist in dialogue.
Gant has announced Theo James as its new global brand ambassador, with the partnership launching through the FW26 campaign shot in New York’s Tribeca neighbourhood.
Romeo Beckham and FKA twigs star in Burberry Winter 2026 campaign, photographed by Glen Luchford against the backdrop of London.
Pull&Bear’s first Disney x Formula 1 collection brings together vintage racing graphics, Mickey Mouse, and contemporary sportswear.
From September 2 to 6, Paris will welcome a little piece of contemporary Vietnam as Saigon Kiss takes over the Union de la Jeunesse Internationale, the former TATI building in Barbès.
The Overview Effect is on view at The Foundry, Wilhelm Hallen, Berlin, from September 4–13, 2026, as part of Berlin Art Week and Hallen 07.
AllSaints has introduced its first collection under the creative direction of Aaron Esh, marking a new chapter built on the brand’s existing foundation rather than a break from it.
Maison Valentino has released the Interferenze campaign under the creative direction of Alessandro Michele, shot at Centrale Montemartini in Rome.
For Pre-FW26, HELIOT EMIL presents Cymatics, a collection inspired by the relationship between sound and form.
SHOOP’s Spring/Summer 2027 collection, New Classic, is built around a simple idea: the new classic is not about looking timeless, but about remaining yourself.
Sandro has released its Fall/Winter 2026 campaign, shot inside the Opéra-Comique in Paris.
From 9 September to 4 October 2026, French artist Jérémy Pradier-Jeauneau will take over one of France’s most iconic monuments with La Tempête, a monumental exhibition created especially for the Arc de Triomphe.
Carhartt WIP’s Icons are built on continuity: garments that remain close to the American archetypes that inspired them over a century ago.
Alpha Industries has released Ultra Violet for Fall/Winter 2026, shot across the Austrian Alps.
Tommy Hilfiger has released the latest instalment of its Fanwear Collection for the Cadillac Formula 1 Team, designed for race weekends and life beyond the paddock.
For Fall/Winter 2026, dunhill places the blazer at the centre of its campaign, exploring the icon through different expressions of English tailoring.
Moncler and Fragment have reunited for a new chapter, turning towards their respective origins in a celebration of Japan and the mountains.
