The uncertainty and the wait are over. Two weeks after the Gucci show was held during Milan Fashion Week, the group to which it belongs, KERING, together with the fashion house itself, have announced the new creative director to replace Alessandro Michele.
Sabato De Sarno has been chosen to lead the brand’s design studio, reporting to Marco Bizarri, President and CEO of Gucci, with responsibility for defining and expressing the company’s creative vision across the women’s, men’s, leather goods, accessories, and lifestyle collections.
Raised in Naples (Italy), De Sarno has an enviable track record, having started at Prada in 2005 and moved on to Dolce & Gabbana, before joining Valentino in 2009, where he held positions of increasing responsibility and was eventually appointed fashion director, overseeing the women’s collections.
Both parties are very excited about this new appointment. Marco Bizarri, for his part, had this to say: “I am delighted that Sabato will join Gucci as the House’s new Creative Director, one of the most influential roles in the luxury industry. Having worked with a number of Italy’s most renowned luxury fashion houses, he brings with him a vast and relevant experience. I am certain that through Sabato’s deep understanding and appreciation for Gucci’s unique legacy, he will lead our creative teams with a distinctive vision that will help write this exciting next chapter, reinforcing the House’s fashion authority while capitalizing on its rich heritage.”
And Sabato De Sarno said: “I am deeply honored to take on the role as Creative Director of Gucci. I am proud to join a House with such an extraordinary history and heritage, that over the years has been able to welcome and cherish values I believe in. I am touched and excited to contribute my creative vision for the brand.”
What news will Sabato bring to the historic Italian fashion house? We’ll find out in September 2023, during Milan Women’s Fashion Week, when he will present his first collection for Gucci.
