SABA Fall/Winter 2014 Campaign
by Adriano B.
This season SABA draws its strength through restraint. Every facet of the collection is considered to give the Saba customer the best-edited range possible. Only the most modern interpretations of Saba’s famed ingredients remain – premium fabrications, superior fit, and local design and creativity to create the wardrobe that is effortless, clean and relevant.
The newly released campaign mirrors this concept perfectly with acclaimed photographer Justin Cooper capturing the essence of the label’s Autumn Winter offering impeccably. He manages to translate SABA’s new design direction with the end result being a confident and effortlessly sophisticated set of imagery.
Creative agency Three60 developed the concept for the season’s campaign with strong lighting being the fundamental element of the campaign. It seemingly paints and sculptures the garments, emphasizing the strong attention to detail and the uncompromising philosophy of quality and considered design that has always played and continues to play a vital role in the label’s ranges.
Credits:
Creative Direction: Three60
Styling: Caterina Scardino
Photography: Justin Cooper
Model: Arran Sly @ DNA Models New York
Makeup: Amanda Reardon
Hair: Richard Kavanagh
A Chance of Rain
Lumières Spring/Summer 2014 Collection
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