Video “A Rose Reborn” Movie by Zegna: Episode #1
by Adriano Batista
Ermenegildo Zegnaunveiled the first chapter of the much anticipated film, A Rose Reborn, directed by acclaimed film director Park Chan-wook. The movie will feature 3 episodes plus the finale. Each episode will be released online throughout September and October of 2014. The finale will premiere during the closing event of the Shanghai Fashion Week on October 22, 2014. The project is a creative collaboration between Park Chan-wook and Stefano Pilati. It showcases the Italian maison’s new style and fashion forwardness, which caters to The New Leadership Generation.
The script was penned by Park Chan-wook, Japanese script writer Ayako Fujitani (“Ritual”, “The Doors”) and Korean script writer Chung Chung-hoon (“Slow Slow Quick Quick”). The film also features two international celebrities, Asian actor Daniel Wu (“Blood Brothers”, “Overheard”) and British actor Jack Huston (“American Hustle”, “Boardwalk Empire”). Other international collaborators include British composer Clint Mansell (“Black Swan”, “Requiem for a Dream”) and Argentinean cinematographer Natasha Braier (“The Milk of Sorrow”, “The Rover”).
The collaboration between Ermenegildo Zegna and director Park Chan-wook, for whom this film represents his debut in the world of fashion, was suggested by renowned director and producer Luca Guadagnino, head of Frenesy Film, a creative boutique and production company, who recognized the potential synergy between the two and also produced the film.
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