The newest collection is dedicated to one of nature’s most mysterious and beautiful transformations, metamorphosis – the life cycle of a butterfly. Passing through different phases in its development, the insect is reincarnated from a caterpillar into an effervescent and fluid symbol of freedom and youthful spirit.
The butterfly, the embodiment of the collaboration with artist Anna Water, is itself metamorphosed via the perfect analogy of water: The butterfly is a resident of a special, mystical world, where life is not finite, and the metamorphoses of nature are striking in their profundity and scope. The Water Butterfly, created by the artistic vision of Anna Water is the heroine of the collection, it is born from a metaphysical translation of the egg – drops of crystal-clear water. This metamorphosis is one of the most mysterious, because a drop makes a long and difficult journey, which only once completed turns into a tiny caterpillar. The baby is so small in size that it has to eat a lot and shed its skin several times until it moves to a new stage of its life cycle – the cocoon.
The cocoon phase transforms the caterpillar into an aqueous being, a fully-fledged inhabitant of the water element and also a logical culmination of the evolution of the heroine of the collection. The audience will be awestruck as the silent fish turns into a beautiful girl, the mother of all life and a symbol of endless rebirth on Earth. The circle of life will complete as the girl reforms as a drop again and thus recommences the endless yet ephemeral chain of transformation of the mysterious water butterfly.
The idea of infinite life and reincarnation of the soul due to the power of the water’s energy is highly allegorical. The Water Butterfly becomes a symbol of all life, the elixir of longevity, eternal beauty and health that humanity has been searching for throughout its evolution and which has been at the core of various spiritual and religious movements for thousands of years.
Photos: Natali Do
Artist: Anna Voda
MUAH: Lana Matakheria
Models: Saba, Salome, Mariam
Diesel’s 2025 Pride capsule collection, created with the Tom of Finland Foundation, is all about freedom, freedom to express yourself, to love who you want, and to be unapologetically you.
Over fifty emerging Finnish designers presented their collections at the Amos Rex SS25 fashion show, held in the courtyard of Helsinki’s Amos Rex museum on May 23rd. The event formed part of Fashion in… »
Helsinki has long been an incubator for avant-garde creativity, and this year’s Fashion in Helsinki solidified its reputation as a nexus where fashion and art dissolve into one another.
YSL Beauty has announced actor and musician Aron Piper as its new ambassador for Spain and Portugal. The 27-year-old star perfectly embodies the brand’s values of authenticity and individuality, aligning with the ethos of… »
Indeed, after the calm that the last two months have brought (especially for those who work in the industry), it’s back to what, for some, is the most dreaded date: Fashion Week, which is not just a week, but a… »
The event highlighted a mix of established brands and new designers, all recognized for their focus on sustainability, creativity, and meaningful design.
For their 20th anniversary, END. joins forces with Aries to drop Arcade, a capsule collection built on nostalgia for 90s gaming culture, drift racing, and the gritty charm of seaside arcades.
+380 pages to change the channel: from Big Brother, to Buffy, a dating program, music from 90s, weathermen, a late show, Uggly Betty, Sex & the city, tattoos… and more!
Our must-see TV lineup includes pop-culture phenomenons from Gossip Girl star Evan Mock gracing the cover shot by TianZheng Yun, in a shooting inspired by the “Ugly Betty” series.