RHUIGI & PUMA celebrate a New York state of mind with limited capsule
by Adriano Batista
PUMA reprises its partnership with Los Angeles designer Rhuigi Villaseñor for a special and highly limited capsule.
Based on the West Coast, Rhuigi looks across the country to the melting pot of New York City, a cultural nucleus where music and style have been forged for decades. Uniting the past, present, and future, Rhuigi celebrates PUMA’s place in global culture with this new collection, which pays a special homage to the five boroughs.
Honoring and elevating the style codes of New York City, PUMA and Rhuigi team up for a statement capsule, including a Faux-Leather Down Jacket, accompanied by the iconic PUMA Suede. Utilizing his keen eye for re-interpreting American classics, Rhuigi covers the Faux-Leather Down Jacket with collegiate-style appliques and patches to create a narrative red-thread around New York City – the city that never sleeps. The accompanying PUMA Suede is decked out in premium black leather, featuring textural details reptile debossing on the heel, plus the year “1991” stamped in gold.
The collection’s campaign features real New Yorkers, who allow the world to see the beauty and individuality of New York City that only a local can experience – Liv, an artist who can also dribble two balls at the same time, Yang Xiao Di a Chinese juggling master that has performed with Big Apple Circus and the National Circus Project, and Jared Crawford, a bucket drummer, industrial percussionist and composer.
The latest PUMA x Rhuigi capsule is available at PUMA.com, PUMA stores, and selected accounts worldwide.
GENESIS
ALFINVARON Spring/Summer 2023
actual
RHUIGI & PUMA celebrate a New York state of mind with limited capsule
previous
GENESIS
next
ALFINVARON Spring/Summer 2023
Benzene is a new streetwear brand built on a specific kind of modern contradiction.
Mexican artist Gabriel Santiago has released a new single titled “Homoerotic.”
Balenciaga has launched a new series focused on American football.
Paul Smith has unveiled its new “Night to Day” campaign, featuring the American actor Walton Goggins.
The campaign’s narrative is a journey that captures the spirit of travel through different lights: the Parisian sunset, the break of dawn, and the glow of a bonfire.
Givenchy presents its Spring 2026 campaign, the second in a series of portraits by photographer Collier Schorr.
Malte Berglund Adrian at ACE Models captured by the lens of Joey Leo, in exclusive for Fucking Young! Online.
La Fábrica presents “NIKE. Design in Motion” in Madrid, an exhibition that traces six decades of the brand’s history.
Lacoste presents its Holiday 2025 campaign with the idea that style is the best gift.
LOEWE Perfumes has introduced three new scented candles to its Home Scents collection.
After fifteen years under the creative reign of Olivier Rousteing, Balmain steps into a fresh era.
Levi’s® and designer Kiko Kostadinov present their second collaborative men’s collection.
untitlab®’s Fall/Winter 2025 campaign, titled “THE TRADE,” follows a figure moving through East London.
Stone Island and New Balance continue their partnership with a new release focused on football.
In the digital age, a “personal brand” is often a carefully curated facade. But for Carlos Vasconcellos, it’s something far more authentic: a direct line to his soul.
Acne Studios has released its selection of holiday gifts for the FW25 season. The offering includes a range of the brand’s signature items.
KALEOS Man introduces its Fall/Winter 2025 campaign within an experimental music lab.
The project began as an item for the gift shop of his retrospective at the Palais Galliera museum in Paris.
TATRAS presents a new project titled “Layers of Japanese Craft.” It is a limited-edition capsule collection created with the traditional lacquer artisans of Wajima city.
This is only the brand’s second location worldwide.
Alejandro Carrascosa photographed by Paulino Cobalto and styled by Cala Xiang & Victor von Schwarz, in exclusive for Fucking Young! Online.
The collaboration celebrates the artist’s lasting impact on music and culture.
This winter, BOSS and Steiff have created a collaborative capsule collection.
The New Zealand collective returns with a record that expands their lush, dreamy world while keeping intimacy at its core.
For Fall/Winter 2025, Barbour and Baracuta draw inspiration from the Northern Soul music movement.
Designer Eli Russell Linnetz has partnered with the technology company 1X for the launch campaign of NEO, the first humanoid robot made for the home.
The color appears in underwear, ready-to-wear, and simple everyday essentials.
Gonzalo San Román photographed by Alex Kalb and styled by Fet Hilario, in exclusive for Fucking Young! Online.
This year, the fair brings together some 222 exhibitors from 33 countries, including 179 galleries and 43 publishers.
Like the collection, the soundtrack is both strong and fragile.
