RHUDE and Pirelli present their first joint collaboration
by Gabriel Córdoba Acosta
Weeks after unveiling through a lookbook the Fall/Winter 2025 collection of RHUDE – a fashion label founded and creatively directed by Rhuigi Villaseñor – is back in the fashion industry news due to its new and first collaboration with the iconic Italian tyre manufacturer Pirelli.
That’s right, you read that correctly, the teams involved have been working together for some time and the final result is now available to be enjoyed by all those who revere fashion and motorsport.
Fusing heritage and precision, the unveiled collection consists of 13 pieces, through which the spirit of racing, a central theme in the brand’s DNA, is channelled. Among the selection are everything from T-shirts and hoodies adorned with oversized logos and graphics, to racing-style jackets and track trousers with panels in Pirelli’s signature colours, all of which can be combined with the classic racing motif embroidered caps.
Of the launch, Villaseñor commented: “The collection is a celebration of two companies joining forces to define the meaning of a champion. To strive to be the best… what it means to achieve your dreams and be the 1st at whatever your heart desires. RHUDE and PIRELLI partnership encompasses the meaning of excellence and always striving to be your very best — whatever the race is.”
The collection is now available for purchase. Have a look at the campaign images below:
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