Revolutionizing Fashion: Stella McCartney’s Summer 2023 Collection Takes Action for Earth Day
by Adriano Batista

Stella McCartney unleashes its Summer 2023 ‘CHANGE THE HISTORY’ collection in a blaze of action-packed glory, all in honor of Earth Day. The Summer 2023 photo shoot celebrates the power of the next generation’s activism and the importance of community. It’s a powerful reminder that our choices are interconnected, shaping not only the future of fashion but also the future of our species and planet.

Inspired by the art and activist spirit of Yoshitomo Nara, students from Istituto Marangoni and Parsons Paris boldly marched from iconic landmarks such as Duomo di Milano and Piccadilly Circus to Stella McCartney’s flagships in London and Milan on April 20th. These young revolutionaries brandished ‘CHANGE THE HISTORY’ protest signs to raise awareness for Mother Earth and started conversations about conscious fashion and protecting our fellow creatures. As part of the Earth Day festivities, Stella McCartney has also partnered with PETA on a pledge urging the public to end the use of leather.

Did you know that over 300 million cows are slaughtered annually for leather and meat? Every animal has a story, every animal has a soul. Animal agriculture is responsible for a staggering 16.5% of greenhouse gas emissions. However, shifting to a more vegetarian diet could contribute up to one-fifth of the mitigation needed to keep global warming below 2C.
Every year, more than 1 billion animals are killed for leather, including cows, pigs, goats, and crocodiles, and the exotic skins market alone is estimated to be worth over $1 billion (PETA). Unfortunately, this comes at a massive cost to the planet.

According to the OECD, global greenhouse gas emissions are expected to increase by 4% over the next decade, with livestock accounting for 80% of that increase. Nearly 90% of the world’s animals will lose some of their habitats to agriculture by 2050 (World Economic Forum). The farming of cattle for beef and leather products is responsible for 80% of the Amazon’s deforested areas (WWF).
The Summer 2023 collection is a minimal and sensual affirmation of the Stella DNA, with punky pieces adorned with iconic Yoshitomo Nara illustrations and slogans. Led by next-gen Stella girl and animal lover Madelyn Cline, this message becomes a mantra: ‘We are what we eat, we are what we wear’.

The Stella McCartney Summer 2023 runway collection is now available to shop online, in Stella McCartney boutiques, and select retailers worldwide. Don’t miss this opportunity to make a statement with your fashion choices and join the movement to change history.
A Game of One
Unlocking the Cosmos of Gucci: An Immersive Journey Through 102 Years of Iconic Fashion and Creativity
Over fifty emerging Finnish designers presented their collections at the Amos Rex SS25 fashion show, held in the courtyard of Helsinki’s Amos Rex museum on May 23rd. The event formed part of Fashion in… »
Resort 2026 by DSQUARED2 is rebellion at its purest!
Japanese artist Kunimasa Aoki has won the 2025 Loewe Foundation Craft Prize for his terracotta sculpture Realm of Living Things 19.
This collaboration reflects Paloceras’ approach to eyewear design, where technical precision meets handcrafted detail.
Last week, Helsinki became a focal point for fashion innovation as Aalto University presented its graduating students’ work at Näytös25.
Gal Nell Dahan debuts in menswear with his Fall/Winter 2025 collection, characterized by timelessness, rich fabrics, and sustainability.
This summer, the Monte-Carlo Beach Club has a new look, thanks to Jacquemus.
Nike’s latest running shoe, the Structure 26, arrives with a clear mission to deliver serious stability without sacrificing comfort.
Helsinki has long been an incubator for avant-garde creativity, and this year’s Fashion in Helsinki solidified its reputation as a nexus where fashion and art dissolve into one another.
The shoe takes inspiration from mid-century track runners but gives them Margiela’s signature deconstructed touch.
YSL Beauty has announced actor and musician Aron Piper as its new ambassador for Spain and Portugal. The 27-year-old star perfectly embodies the brand’s values of authenticity and individuality, aligning with the ethos of… »
The launch campaign, “EVERYTHING NOW – LEAVE NOTHING UNEXPRESSED,” captures the energy of a generation that treats every day as a chance to reinvent.
In a world that still asks “Does anyone even want to be a man anymore?”, their answer is a middle finger wrapped in glitter.
It began with a disruption: intentional, visual, and unapologetic. GLITCH wasn’t designed to follow clean lines or play it safe.
The organisation in charge of the prestigious ANDAM fashion competition unveils the list of finalists for the 36th edition.
Instead of just taking backstage shots himself, photographer Joonas S’Diri handed his phone to the models and let them take selfies.
Junya Watanabe joins forces with Alpha Industries to deliver a biker jacket defined by military rigor and Japanese avant-garde simplicity.
Granado teams up with Guimarães Rosa Institute and the French Institute for the fourth edition of ABERTO.
Indeed, after the calm that the last two months have brought (especially for those who work in the industry), it’s back to what, for some, is the most dreaded date: Fashion Week, which is not just a week, but a… »
The event highlighted a mix of established brands and new designers, all recognized for their focus on sustainability, creativity, and meaningful design.
The capsule collection takes the duo’s chaotic, genre-defying energy and turns it into wearable rebellion.
Persol’s Latest Drop is a Love Letter to Cinema and Steve McQueen
Maksym Rassokha captured by the lens of Oleg Borisuk and styled by Kiss Mark, in exclusive for Fucking Young! Online.
To mark its anniversary, LOEWE is releasing the Puzzle 10 collection, a tribute to a decade of innovation.
For their 20th anniversary, END. joins forces with Aries to drop Arcade, a capsule collection built on nostalgia for 90s gaming culture, drift racing, and the gritty charm of seaside arcades.
Massimo Osti Studio teamed up with British artist Scott King for a capsule that blurs the line between clothing and critique.
Sulaimon Danijo at Uno Models photographed by Camilo Delpin and styled by Rebecca Perlé, in exclusive for Fucking Young! Online.
For Spring/Summer 2025, Racer Worldwide drops a piece of jewelry that turns nostalgia into fashion.
Primavera Sound Barcelona 2025 is no longer just a lineup. It’s a schedule, a map, a puzzle waiting to be solved. With set times and stage locations now out, the festival’s three main days (June 5-7) are… »
Levi’s® and Japanese fashion label sacai have joined forces to rework classic denim styles, blending Levi’s® heritage with sacai’s experimental design philosophy.