Renowned Canadian Outerwear Brand Moose Knuckles Ushers A Surf-Fitting Collection For SS20
by Chidozie Obasi















Canada’s acclaimed outerwear brand Moose Knuckles debuts its SS20 campaign “Surf Rodeo,” featuring skateboarder and surfer Evan Mock, alongside his family and partner Malia Murphy. The campaign, shot on the North Shore of Hawaii, imbues cowboy aesthetics and metropolitan perceptions – epitomizing a whole new edge to summer.
Styled and co-directed by Hawaiian creative Taylor Okata, and shot by photographer Alana Spencer, the SS20 campaign ties in the feeling of family (in Hawaiian, Ohana), celebrating the intermix between Canada and Hawaii. The storyline of the campaign further-exemplifies the Hawaiian way of life; portraying a group of friends on a Hawaiian adventure that leads them from a beautiful horse ranch to a beach bonfire, with the cast ending up in a sunset surf session.
VP’s of Design at Moose Knuckles Tu Ly recently remarked: “Moose Knuckles takes a trip to Cowtown, an affectionate nickname for Calgary, the Alberta city steeped in Western culture. Inspired by the Calgary Stampede, one of the world’s largest rodeos, we reinterpreted the stampede’s rich heritage as the Greatest Outdoor Show on Earth to perpetuate the greatest outerwear brand in the nation.”
The SS20 comprises a plethora of lightweight quilted jackets, rainwear, seam-sealed parkas, fitted down jackets, and lifted country-influenced pieces – all served in a palette inspired by the grasslands of the Canadian Prairies, stirring a poignant feeling. On a style note, this season’s collection encompasses graphic treatments, ranging from thematic horseshoes to humbler details. The brand introduces custom, hand-crafted cowboy boys with ethically-made designs that derive from Alberta Boot company.
These Street-Hyped Brands Joined Hands And Created A Blissful Urban Anarchy Of Collabs
AJOBYAJO Spring/Summer 2020 Lookbook
Driven by an unquenchable thirst for timeless design and an unrelenting spirit of innovation, historic details take on challenging proportions.
Little else is known about this new installment of the collaboration, except for the release date, which is March 30th.
The 9 finalists for the Best Designer award have been officially announced, every one of them dominated by their creativity, celebration of traditional crafts, and commitment to the environment.
Dubbed “Where did the innocence go?”, this capsule alludes to the childlike innocence that withers while growing up and to the nostalgia that one can feel about it.
From May 14th, the 4th edition of the Sustainable Challenge exhibition will be open to the public in the lobby of the Disseny Hub Barcelona.
Having recently signed to RCA Records, Jordan Adetunji made an amazing return last February with his new single “YOU & I”.
On the occasion of his No Stylist world tour, Destroy Lonely worked closely with 1017 ALYX 9SM’s Matthew M. Williams to design a limited-edition capsule collection.
Featuring 16 pieces of exceptional works from U.S.-based artists, the exhibition celebrates creativity as a means to escape from the noise of everyday life and find beauty amidst chaos.
To celebrate the XT-6’s 10th anniversary, Salomon is launching a new series in a blazing red colorway.
Inspired by a day spent on Oregon’s scenic Deschutes River, taking in views of wildlife and lush landscapes, this new spring collection aims to pay tribute to all that Columbia’s backyard has to offer.
The CD Diamond print graces Kim Jones’ Dior Men Summer 2023 collection.
Albarella unveiled its Fall/Winter 2023 collection titled “HUNTY”, inspired by the designer’s own experiences while growing up queer in Southern Italy.
The collection explores punk couture with strong Gothic influence.
Photographer Marc Medina brings us a selection of the best looks captured in the streets of Lisbon during ModaLisboa, in exclusive for Fucking Young!
FANG unveiled its Spring/Summer 2023 campaign captured by the lens of Rob Woodcox.
The collaboration between the French fashion house Louis Vuitton and the Japanese artist Yayoi Kusama has been a great success.
“I wanted to introduce a new visual language to Bally campaigns, a mix of bold sophistication and sensuality to express my modern vision of luxury.”
We Are Not Friends is a brand of artists and this is how they have defined it in each of the collections they have made since their adventure began.
The campaign is rooted in the conceptual threads that characterized the label’s seminal SS23 runway show “Celebration”, which served as both a celebration of life and of new beginnings, weaving together essential aspects of Virgil Abloh’s design legacy into future-forward creations.
Let’s see what happens. We’ll keep you posted…
This season, designer Andre Tan places extra emphasis on the issue of global warming and its far-reaching consequences.
Rethinking, reanalyzing and redefining are part of the lexicon of this collection, which intends to show the most fragile and, at the same time, strongest and most secure part of our personality.
From March 9th to 12th, the fashion industry’s eyes were fixed on Lisbon, as ModaLisboa presented its latest edition titled “CORE”.
“After 10 years I am announcing today that I will be leaving Moschino. I’ve had a blast creating designs that will live on forever.”
We put together our Spring Essentials picks, with pieces that we love and that can only enhance what we already have in our wardrobes.
A collection designed for everyone based on the principles of circularity: eco-designed, with mono-materials and sustainable materials that make these garments able to be recycled and give them a second life at the end of their life cycle.