The Reebok x Awake NY SS20 collection turns the clock back nearly three decades to NYC’s emerging streetwear landscape of the late ’80s and ‘90s – a time when the world capital began to embrace sportswear from all over the world. Because New Yorkers became especially fond of Reebok’s Workout Low in the ‘90s, Awake NY’s SS20 rendition emphasizes the sneaker’s historical impact on the city’s street culture and style at the time. Simultaneously, Awake’s subtle NYC-inspired take on Reebok’s Instapump Fury localizes this globally iconic ‘80s silhouette, which once broke the rules of sneaker design on a massive scale with its unprecedented Pump technology.

The capsule is available worldwide now at and and selects local retailers.