Reebok and Anuel AA Team Up for “Soy Leyenda” Collection
by Adriano Batista
Heads up, Anuel AA fans! Reebok just teamed up with the Latin rap star for a new collection called “Soy Leyenda” which means “I Am Legend.”
This first chapter, “I Will Be Legend,” takes us back to Anuel’s early days when he dreamed of selling out stadiums. The collection features classic Reebok shoes with bold designs inspired by Anuel’s high-energy shows and music.
“Being a “legend” means more than just reaching some level of cultural status,” explained Anuel. “It means you’re leaving an impact on future generations. I’ve had so many role models in my life who have shaped my character and my dreams, and I’m so thankful for them. They’re a big part of my story, this partnership, and this amazing product.”
The first drop features two iconic Reebok kicks:
Classic Leather “I Will Be Legend” – Inspired by Anuel’s electrifying stage presence, this shoe boasts premium leather, custom details, and a Puerto Rican flag – a tribute to Anuel’s heritage.
BB4000 II “I Will Be Legend” – This basketball-inspired shoe pays homage to Anuel’s love for the game, featuring premium materials, a bold chrome logo, and a multi-colored midsole for a dynamic look.
The “I Will Be Legend” chapter of “Soy Leyenda” launches July 12th on Reebok.eu and select stores.
Check out the campaign images below:















vowels Spring/Summer 2025
Random Identities Spring/Summer 2025
The LightSpray Cloudmonster brings together On’s LightSpray upper technology and LOEWE’s handling of proportion and colour.
In POMEGRANOUDH, the fruit never feels overly sweet, and the woods never become too dense.
Song for the Mute and adidas Originals have reached their seventh collaboration, ADI007.
The scent arrives as a response to a world that rarely stops asking for attention.
HEREU’s new collection takes shape around the tension that defines Barcelona itself, where the coast meets the grid.
Jake Boffman photographed by Ofmany Ortiz and styled by Fet Hilario, in exclusive for Fucking Young! Online.
AURALEE and New Balance are releasing their latest collaboration, the AURALEE × New Balance 204L, first shown at Paris Men’s Fashion Week in June 2025.
Ray-Ban has announced a new collection with Star Wars, built around two of the saga’s most recognisable characters.
Dior’s Cruise 2027 collection takes its cues from the house’s long relationship with Hollywood.
The capsule draws from Lee’s full visual language: athletic training gear, 1970s bell-bottoms, the graphic intensity of film posters.
Billionaire Boys Club has released its Pre-Fall 2026 collection, mixing preppy sportswear with desert safari references.
Burberry has partnered with Hôtel Belles Rives in Antibes, transforming the historic beach club and hotel terraces for the season.
The campaign pushes back against screen fatigue and invites a return to something more immediate. Phone down, shorts on.
UK sportswear label Montirex officially lands in Spain with JD Sports — and they’re bringing Ilia Topuria along for the ride.
Victoria has teamed up with Barcelona-based brand SALPI on a limited edition that takes the vulcanised boot into new territory. The shoe launches on 14 May at the Victoria store in Barcelona and on… »
PUMA is reintroducing the Homura, a running shoe that originally launched during the brand’s Y2K era.
At Foundry Downtown, Spanish artist, photographer, and creative director Eva Losada Membibre turns a small but loaded symbol into the focal point of her latest solo exhibition, The Red Dot.
Aleksandr Blinov captured by the lens of Laura Blanco and styled by Ricardo Abreu, in exclusive for Fucking Young! Online.
Saint Laurent Rive Droite presents a selection of works by American artist Rachel Rossin, curated by Anthony Vaccarello.
The collaboration was first shown last June during Paris Fashion Week as part of 3.Paradis’ runway show, and it arrives in stores globally this month.
The South Korean artist, born in 1982, won for his work Strata of Illusion (2025).
Givenchy has introduced the Voyou Bucket, a new shape in the house’s Voyou handbag family.
From May 22 to June 13, 2026, SPRUCE Gallery is presenting Fragmentia: Oculations of Reality, a new multimedia exhibition by Kevin Pineda.
MAYRIT returns to Madrid from 20 to 31 May with two weeks of exhibitions, installations, workshops, talks, and public programs spread across the city.
Barcelona’s nightlife gets another hit of indie-electronic energy this month with the second edition of EPIQ, returning on May 16 from 18:00h to 23:00h at Sala Apolo.
In Flimby, you realise these shoes are not made to feed trends. They’re made to last long enough to become part of someone’s life.
Lorenz Stanislaus styled himself for this Fucking Young! exclusive, shot and art-directed by Isabella Schwarzenauer.
The exhibition “Helter Skelter: Arthur Jafa and Richard Prince” opened this past Saturday, 9 May, at Fondazione Prada in Venice. Curated by Nancy Spector, it runs until 23 November 2026.
Burberry has introduced Activewear, a new lifestyle collection rooted in the house’s long history with outdoor and sportswear.
Nike brought TOMA to Barcelona this weekend, turning the city into a meeting point for street football, urban culture and community during El Clásico weekend.