Rassvet’s New Campaign “Motor Skills” by Thibaut Grevet
by Adriano Batista
Rassvet’s new mid-season campaign, directed by Thibaut Grevet, explores the connection between skateboarding and self-expression. It highlights how movement shapes identity. Grevet’s work focuses on the unique style of the Rassvet skate team, showcasing their years of skating as a natural, special visual language. Unlike most photoshoots that show simple actions, this campaign captures movements that have become second nature to the team.
For the Rassvet team, skateboarding is a skill that influences how they move in everyday life. The campaign emphasizes smooth, flowing motions developed through countless hours on a skateboard, bringing real energy to each shot.
Featuring Austyn Gillette, Tolya Titaev, Val Bauer, and Remy Taveira, the campaign celebrates the unique style of skate culture, where movement is both a form of self-expression and an expression in itself.
Check it out below:
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