Raf Simons Allies With Prada As New Co-Creative Director
by Chidozie Obasi
It’s official, and fashion’s crusaders will be relishing ever after. Belgian-born designer Raf Simons has taken up the role of co-creative director working alongside Miuccia Prada, with equal responsibilities for creative decision-making. The appointment will take effect starting on April 2, 2020. The first co-ed show will be Spring/Summer 2021 womenswear, presented at Milan Fashion Week in September 2020.
Simons, who plans to continue conveying his namesake label with the same codes, is the first talent outside the Prada family to partner up with the brand since its first dawn. The Belgian designer, after its exit from Calvin Klein in 2018, he focused on menswear only, however, rumor had it in recent months when speculations of a Simons-meet-Prada alliance was stirring.
Miuccia Prada and Patrizio Bertelli hired Simons as Creative Director of Jil Sander in 2005, at the time they were both in title of the brand and were looking to fill the void in the footwear segment. “We’ve known Raf Simons for a very long time, back in 2005 when I first went to meet him in Antwerp,” remarked Bertelli. “Besides being engaged in fashion… it’s not just a professional relationship it’s a human relationship we share.”
Simons joins Prada as the label faces business-affiliated challenges: Prada’s brand is much stronger than wholesales statistics implies. However, diffusion lines have instigated major knocked-down effects, impacting business strategies from pricing to e-commerce resolutions. Acknowledged as a “true pioneer” in fashion, Simons recognizes Prada’s work on a global level, admiring the brand’s clear vision and extensive socio-cultural point of view.
GCDS Fall/Winter 2020
#Pullandbearsounds hits Paris with Bekar & Lean Chihiro
For Spring/Summer 2026, Palomo returned to Madrid. The setting was The Palace Hotel, an intimate presentation that marked a homecoming after several seasons in New York.
Smith will lead the creation of four collections each year, covering men’s shoes, leather goods, and accessories.
Gucci introduces a new sneaker, the Gucci Shift, designed for motion. It translates the House’s athletic history into a form made for the rhythm of now.
Setchu Perfume is a collection of five fragrances, each continuing the brand’s search for balance, joy, and strength.
Deep in the hills of Abruzzo, at a place called Villaggio Cirulli, a simple but powerful idea took shape: no one is just a number.
Take a look at Campillo’s Spring/Summer 2026 backstage, captured by the lens of Spencer Stovell during New York Fashion Week, in exclusive for Fucking Young!
FANG NYC made its New York Fashion Week debut with a Spring/Summer 2026 collection that drew a clear line from the past to a specific future.
Valentino Garavani and Vans unveiled the campaign images for its new collaboration.
ECKHAUS LATTA unveiled its Spring/Summer 2026 collection during New York Fashion Week.
Ami Paris has unveiled a new staple for the wardrobe: the Mirage sneaker.
Peter Demas photographed by Chris Fucile, in exclusive for Fucking Young! Online.
In an age of digital noise, there’s something powerful about work made by hand. Artist Sal Salandra understands this.
LeBlancStudios presents its Spring/Summer 2026 collection, “Museum of Common Oddities.”
Drawing from the energy of Tokyo’s streetwear, the collection captures the creative pulse of Shibuya.
Dsquared2 and Ducati have joined forces for the first time. The reason is a machine: the new Ducati XDiavel V4 motorcycle.
A shoe should feel good from the first step. That’s the idea behind Camper’s new unisex sneaker, the Karst 2.
The offering is relaxed yet polished. It includes rugby shirts, lightweight shell jackets, and everyday T-shirts that speak to the brand’s modern-prep influences.
Photographed by Juergen Teller and styled by Jodie Barnes, the campaign features models Alex Consani and Leon Dame.
The message is an invitation. It’s a call to “cum” together, to join what they playfully term the “Carne Cummunity.”
SOLID HOMME applies its own clean, specific point of view to the iconic MA-1 flight jacket from Alpha Industries.
Balenciaga just unveiled a collection of ten fragrances. This launch moves beyond traditional perfumery, built instead on fusion and tension.
Dior has unveiled a new bag for the Winter 2025-2026 collection: the Dior Slider hobo.
A store should feel like it belongs. That’s the idea behind the newly reopened Camper flagship on Madrid’s Calle de Serrano.
Desigual introduced its new premium line, Desigual Studio, with a fashion show in Barcelona last night.
We caught up with Parcels in Paris to learn more about their new album.
The brand’s latest collection draws directly from its functional roots, reinterpreting the classic workwear that built its name for a modern audience.
The 36th edition of 080 Barcelona Fashion has announced its schedule, bringing together 24 designers and brands to present their new collections.
93 Sierra/Crosses has released its Fall/Winter 2025 collection, and it continues to build on the brand’s strong identity.
For its second year as Correspondent Designer, Les Benjamins closed Dubai Fashion Week with a new chapter titled “El Gringo”.
Oakley has unveiled its latest project with global football icon Kylian Mbappé, and it centers on a cool idea: artifacts from the future.
