Racer’s Nostalgic Journey with Eamonn Freel
by Adriano Batista
Tallinn-based brand Racer is teaming up with photographer Eamonn Freel for a new photographic project.
This project explores themes of post-irony and nostalgia, offering a witty look at youth culture from Racer’s post-Soviet perspective. Drawing from both modern and nostalgic influences, Racer’s designs revisit trends from the late 2000s and early 2010s with a fresh perspective.
This collaboration celebrates Racer’s identity and journey, capturing the brand’s essence: a playful yet deep exploration of youth culture, history, and identity.
Check it out below:
Founded in 2017 in Tallinn, Estonia, Racer started as a collective of 16-year-old friends. What began as a basement project with hand-sewn creations has grown into a dynamic community united by creativity, friendship, and a commitment to giving back. Racer’s mission is to share its journey, inspire others, and pass on its knowledge.
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