Pushing Fashion Into New Spaces:: MMW x NIKE YOGA’s New Collection
by Adriano Batista
Discover the intersection of fashion and functionality with the latest MMW NIKE YOGA collection, curated by Matthew M. Williams, the founder and creative director of 1017-ALYX-9SM. Williams’ design philosophy is rooted in the fusion of his experiences in New York and California, seamlessly integrating the essence of both coasts with cutting-edge innovation. This new collection embodies his approach, offering unparalleled comfort and support, whether you’re engaging in yoga or navigating the demands of daily life.
The collection is meticulously crafted to enhance your yoga journey, enabling you to harness the power of discipline, immersion, and progress. The performance-oriented apparel is designed to unlock your potential, while the off-the-mat pieces are deeply influenced by yoga philosophy, ensuring you stay warm en route to and from the studio, perfectly complementing the modern, multifaceted lifestyle.
Featuring versatile unisex items and off-the-mat essentials, the collection includes a lightweight puffer jacket, cozy fleece pants, and a full-zip hoodie—all engineered to deliver superior comfort and performance for both novices and seasoned yoga enthusiasts. For men, the collection presents boxer briefs, innovative 3-in-1 shorts featuring a snug inner layer for active pursuits and a relaxed outer layer for unrestricted movement, and The Club Cap, an essential accessory for any occasion.
This launch marks the third successful collaboration between Matthew M. Williams and Nike.
Check out the campaign images below:
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