Pull&Bear’s Primavera Sound Café Becomes the Festival’s Coolest Hangout
by Fucking Young!
The first day of Primavera Sound found its rhythm early at Pull&Bear‘s Primavera Sound Café, a space where music, fashion, and coffee collided under the Barcelona sun. With a vinyl-only DJ lineup and an exclusive capsule collection, the brand created a hub that felt both curated and effortlessly cool.
Music set the tone from the start. DJ Malena kicked things off with a hypnotic techno set, all dark beats and magnetic energy. Greta followed, shifting gears into warm house grooves that turned the café into an open-air dance floor. By the time Brieela closed out the night with a mix of R&B, pop, and garage, the crowd was fully immersed in the café’s vibe, part dance party, part chill-out zone.
But the real draw was the limited-edition Primavera Sound Café collection, designed with illustrators TOT PER RES. Festival-goers snapped up hoodies, tees, and the space’s signature cap, while Nomad Coffee kept energy levels high with iced brews and chai lattes. Influencers like Yuulieta and Gabriele Greco mixed and mingled in the pieces, proving their versatility: these were looks made for dancing, lounging, or sprinting between stages.
With shade, fresh air, and nonstop music, the café set the tone for the days ahead.
Check out some of our favorite looks captured at Pull&Bear’s Primavera Sound Café space:
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