Pull&Bear once more solidified its status as a key player in the Portuguese youth culture scene by leaving a mark on the recently concluded Super Bock Super Rock festival. As a returning sponsor, the brand immersed itself in the heart of the action, offering festival-goers an unforgettable blend of fashion, music, and fun.

The brand’s carefully curated lounge area transformed into a beach club, providing a much-needed break for attendees amidst the festival frenzy. It was here that visitors were introduced to the revamped Pacific Republic line, a collection brimming with fresh trends tailored to the younger generation.

Music enthusiasts were treated to a stellar lineup on the Pull&Bear Stage, featuring a diverse range of artists including Anna Calvi, House Plants, Kenny Mason, and Will Butler + Sister Squares.

To amplify the festival experience, a collective of influential Portuguese content creators took to the festival grounds dressed head-to-toe in Pull&Bear. Through their social media posts, they shared every cool moment with their followers. Among the creators who immersed themselves in the Pull&Bear world were @inesisaias, @miguelfersou, @carlotapitarch, @dunothin, @brunaguedelha, @cazevedor, @carminhoqueiroga, @emilysanchez, @diianagodinho, @anastasiyatarasivna, @duarte2, @caficosta, @veradebraganca, @vickybcampelo, @rafaelsilva_09, @carlotavssportugal, and @katyalypkan.

Check some photos of the guests below:

 

www.pullandbear.com